KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
by Staff
8 Ways to Grow Professionally and Personally at Home
Olivia Smalley (@OMGartistry) shares 8 tips on staying productively distracted during the COVID-19 crisis.
March 22, 2020
Olivia Smalley staying on top of education - or is she "unsubscibing"?
3 min to read
Celebrity Hair + Makeup Artist, Olivia Smalley (@OMG Artistry), based in Fort Lauderdale, Florida, is tackling the COVID-19 crisis head-on, making herself available to salon pros by publishing her phone number for calls or texts. “I have posted my cellphone number on Instagram for hairstylists to reach out to me personally with questions, advice or someone to talk to. Please don’t hesitate to reach out.”
Smalley is sharing positive messages and tutorials on her Instagram page and stories, and hoping all salon pros are using this time to improve their skills on social media, cut, color, style or business.
Olivia Smalley - educator
MODERN checked in with her to get her tips on immediate, professional self-improvement. Here she shares her top 8:
1. Educate yourself! There are so many influencers, brands, and outlets providing free information and education.
2. Podcasts are incredible at this moment. I have a podcast where I talk about self-help, branding yourself and also growing your social media. At this time we can look at this like our first-ever “offseason.” We need to maintain our mind and our education to come back stronger than ever.
3. Take an online class! If you’ve ever wanted to learn something maybe a trade, even something that’s not beauty related, now is your time to do it! If you ever wanted to learn how to create Instagram videos for when you get back to work, I absolutely encourage it.
4. Go to Pinterest to create a brand mood board. Now is the perfect time to "rebrand." Things to look for - brand colors, textures, fonts, and an all-over vibe. For example, my brand mood board is a lot of pastels with a modern feel, lots of whites and greenery.
5. Show the side of YOU. Shift your content during this time. 50% of the reason why people follow you on Instagram is because of you, now that we have that opportunity and the time let people know what your home like looks like, offer advice, open the floor to chat freely.
6. Add value to your clients. More than ever right now we need to make sure that we are holding on to every single one of our clients. And how we do that is by adding value. Make sure that you are getting on the phone with them to reschedule their appointments, not just shooting them a mass text message. Ask them how they’re doing and if there’s anything they need at this time. Considering you’ll have more time in your hands offer them a free FaceTime on how to curl their hair at home. Things like this increase your value and loyalty with clients and they will never forget you helped them during this time.
7. While we’re talking about clients ask them to pre-book two appointments out in order to ensure a full book for later on down the road to rekindle your losses at the current moment.
8. Find ways to unsubscribe. Unsubscribe to fearmongering. Unsubscribe to temptation emails to purchase unnecessary items. Also, turn off notifications of apps encouraging you to purchase.
Originally posted on Modern Salon
Subscribe to Our Newsletter
More In The Know
2026 Beauty Changes Lives Gala Unites the Industry to Celebrate Legacy, Artistry and Opportunity
This growing must-attend industry event honors leaders across hair, nails, and wellness while creating opportunities for the next generation.
by Staff
Intercoiffure America Canada's 2026 Honor Your Teacher Initiative
Calling all students! Intercoiffure America Canada will select five student-nominated teachers for all-expenses-paid trips to its Fall Atelier in New York. Nominations are due June 15, 2026.
by Staff
Cosmoprof North America Las Vegas Returns for Its 23rd Edition
Billed as the most important three days for beauty in North America, the leading B2B event returns July 13-15th, uniting brands, suppliers, buyers, and the larger beauty industry across the full industry ecosystem.
by Staff
Olaplex Launches 4-in-1 Moisture Mask
The new backbar treatment is designed to moisturize and smooth hair while adding shine and body in just 10 minutes.
by Staff
Rise and SHINE with Aluram
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware is proud to announce its 2026 scholarship recipients. This first-time scholarship in partnership with the Professional Beauty Association awarded three different scholarships to support beauty professionals at every point in their professional journey.
Aura Salonware Announces 2026 Scholarship Winners
Aura Salonware Grants three scholarships in 2026--one for a student, one for continuing education for a beauty pro, and a business scholarship for a new salon owner.
ERGO's Astronaut of Hope Collection Offers Support to Cancer Patients
Though their Astronaut of Hope collection of brushes and clips, ERGO Styling Tools raises $33,000 to support HairToStay, the first and only national nonprofit dedicated to making scalp cooling treatments affordable for cancer patients.
by Stacey Soble
America’s Beauty and Wellness Industry Under Threat from Proposed Regulations Now Being Considered by U.S. Department of Education
A new report criticizes the regulations' impact against students and entrepreneurs.
K18 Launches Pro Artist Program, A New Era of Hair Education by Stylists for Stylists
The biotech-powered brand launches a global initiative designed to champion the educators and stylists shaping the future of the professional hair industry.
TruBeauty Concepts Celebrates 30 Years of Dedication to the Professional Beauty Industry
Their HOPE education center, located on a farm between Manhattan and Philadelphia, offers owners and stylists premier, technique-driven education.
ISPA's 2026 'Big Five' Statistics Show Steady Gains and Enduring Strength
Ahead of its annual comprehensive study, the International SPA Association reveals its Top 5 Stats at its annual conference. The stats show the industry is strong and growing.
Perfect Corp. Partners with True Beauty Lashes to Launch a Personalized Lash Recommendation Experience Powered by Virtual Try-On APIs
The new LashLovr experience combines intelligent lash matching with real-time visualization using Perfect Corp.'s beauty APIs.
The KIM Report Reveals: Hair Color Volume is Down, But Value is Up
The KIM Report revealed that color sales were down in 2025, while overall color revenue was up. SalonInteractive's Alain Audet explains why and offers strategies for keeping color sales strong in 2026 and beyond.
Interstate Compacts Aim to Expand License Mobility for Beauty Professionals
With more than one million licensed professionals nationwide, industry leaders are celebrating growing momentum behind cosmetology and esthetics interstate compacts designed to reduce licensing barriers and expand career mobility.
Harper Ellis Hair Co. Introduces Volume Elite Weft, Delivering Bold Volume with Few Wefts and Faster Installs
The high-density extension designed to create dramatic results without bulk or stacking.