Research has shown that many Americans view their salon visits as a needed form of self-care. With many using this pampered downtime as a chance to confide in their stylists, clients tend to think of their beauty Pros as a kind of therapist, too. 

But what makes a trip to the salon so therapeutic, and just how common is it for people to treat their stylists like therapists? To find out, StyleSeat surveyed 1,000 people about their experiences at salons, spas, and tattoo parlors to see what are the not-so-obvious reasons people get beauty treatments done.

Key Findings:

• At 88%, a large majority view a trip to the salon as a therapeutic experience.

• 1 in 3 consider their stylist to be like a therapist.

• 55% report that their stylist provides emotional support during appointments. 

• A majority (52%) of Americans have discussed their family member or children's issues with their stylist.

• 37% are worried about the conversation or relationship becoming awkward if the topic is too deep.

For those seeking more than just a haircut or manicure, the salon can be a sanctuary. For many Americans, the salon is a place where we can discuss topics beyond just beauty and style tips — we can also share our thoughts and emotions. As we enter Mental Health Awareness Month, it’s important to recognize the value of these safe spaces and the comfort they provide to those seeking a deeper conversation.