Sometime last year, SALON TODAY queried salon owners, asking, “Would you rather switch software management programs or swap color lines?” The responses were about 50/50, with many owners stating both were pretty significant pain points for them.
That’s about to change, as SureTint Technologies, an industry leader in innovative hair color technology for salons, recently introduced its groundbreaking Color Conversion technology, designed to effortlessly translate client formulas created in one color brand to a matching formula in a different brand instantly and with unprecedented accuracy.
As SureTint introduced its development to the professional beauty industry, Terri Adams, director of business development, gave SALON TODAY the exclusive tour of the new technology through a video interview with Stacey Soble, director of brand content development.
“When first approached about the concept of instantaneous color conversion from formula to formula, I knew I had to be a part of the creation team,” says Adams. “Having worked for multiple color manufacturers during my career, I have seen first-hand the trauma that changing color brands can cause not only at the client level, but also for the stylist and manufacturer. Providing hairdressers a tool that can give them the freedom and security to change brands without fear is the best gift ever.” added Terri Adams.
This new patented and patent-pending Color Conversion technology is the first of its kind and provides significant industry-changing benefits, including:
- Increases the speed of color brand adoption and swap-outs at the salon level; shifts market share for manufacturers and distributors
- Facilitates inventory optimization within a salon
- Digitizes and simplifies education and training on a new color brand and reduces costs in these areas for distributors, manufacturers and salons
- Provides significantly easier and faster transition for colorists who move from one salon or brand to another; reduces formulation errors in conversions
- Removes the fear of trying a new color brand
“As our industry re-emerges from the Covid-19 crisis, there will be a very real need for digital automation and data availability around color supply and usage. Our Color Conversion and LaRu Color Management technologies will transform and enhance work processes and provide real-time information about every color service performed. Welcome to a new world of streamlined inventory and rapid color business growth!” comments Elizabeth Christie, CEO, SureTint Technologies.
Prior to SureTint’s Color Conversion technology, traditional conversion and color matching was a tedious, manual process that relied solely on stylists’ experience and know-how. This often resulted in inconsistencies for the client. This manual process is both slow and costly, not to mention inaccurate and stressful. Now, color conversion from formula to formula happens instantly and this system can run on any platform.
This new Color Conversion technology has been seven years in the making and was developed by SureTint’s international R&D team, alongside some of the industry’s leading colorists. The Color Conversion technology is enabled through SureTint’s LaRu Color Management Software and can be used on a mobile platform, through a salon’s LaRu dispense station or combined. In seconds, colorists have a precise, accurate new formula in the brand of their choice.
“This is a positive shift in business for professional beauty, and it creates value for everyone in the chain,” says Pat Parenty, former president of L’Oreal Professional Products Division and an advisor and board member for SureTint. “Its biggest advantage is that it allows colorists to accommodate any client and deliver the same great hair color result, regardless of the brand used.”
Color Conversion technology benefits manufacturers as well. “Manufacturers compete for the same business, and this particular technology makes the hardest part of the conversation—the conversion—very easy,” Parenty says. “Typically, in order to convert a salon to a new color line, a manufacturer has to put an educator into the salon to teach the stylists the ins and outs of that new line and to spend two-six days of writing and converting formulas for all the colorists and their clients.”
The new technology may also help salons carry less inventory, which saves money. "There may be 75 shades available in your color line, but chances are your colorists are using 15 of those shades most of the time," Adams says. "For those dozen or so shades that are rarely used, a salon could use the Color Conversion technology to create forumulas that match those shades, which means the owner doesn't have to tie up money in those tubes, while colorists still have the freedome to create."
As salons reopen after the COVID-19 pandemic, it will be more important than ever for owners to watch their bottom line. “Salons need the ability to make money in every aspect of their business, and this new technology certainly will improve the financial situation in the color segment,” Parenty concludes.
For more information, interested parties can call 888-539-3787 to schedule a demo today.
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