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Awards & Contests

2018 STAMP: Show Off Your Salon Through Direct Mailing

by Stacey Soble | September 6, 2018
Gene Juarez's Direct Mail Piece (inside)
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Gene Juarez's Direct Mail Piece (inside)
Gene Juarez's Direct Mail Piece (outside)
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Gene Juarez's Direct Mail Piece (outside)
Gene Juarez's Direct Mail Piece (inside)
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Gene Juarez's Direct Mail Piece (inside)
Gene Juarez's Direct Mail Piece (outside)
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Gene Juarez's Direct Mail Piece (outside)

Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The ways salons leverage marketing to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

Here is the winner of the best Digital Mail Piece campaign in SALON TODAY's STAMP competition.

New York Loft Meets Pacific Northwest Vibe
Gene Juarez Salons & Spas
Bellevue, Washington
Owner: Evergreen Pacific Partners

With the unveiling of a new 24,000 square-foot flagship salon in the high-end mall, Shops at the Bravern, in Bellevue, the marketing team knew they needed to develop a piece that would give prospective clients a good look at the new space.

“Large crisp pictures featuring our revolutionary Shampoo Oasis and open color bar were combined with explanations that not only described the new space, but also the new us,” says Helene Cohn, marketing manager and copywriter. “We mailed the 10-page brochure to residents of the affluent areas surrounding the salon, emphasizing our commitment to beauty and wellness. No special off er was included—we knew that salon would speak for itself.”

This is one of only one of 31 marketing ideas featured in Salon Today's September/October S.T.A.M.P. issue. See the others here. (Coming Soon!)

More about STAMP:

SALON TODAY’s Annual Marketing Program, (STAMP), puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering this competition, these winning marketing teams are willing to share those entrepreneurial ideas with you, to encourage your team to put your own STAMP on it.

Will this client post a five-star review for her balayage service? The answer matters for many...

Are You Raking In 5-Star Reviews? If Not, Here’s How.

by Staff

You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.

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2019 Salons of the Year: Totalee on the Alley

Awards & Contests

2019 Salons of the Year: Totalee on the Alley

by Stacey Soble

Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.

Videos

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2019 Salons of the Year: Salon Ludic

Awards & Contests

2019 Salons of the Year: Salon Ludic

by Stacey Soble

The gray-marbled, high-shine concrete flooring that are balanced with the masculine touch of black took boxes give Salon Ludic an eclectic feel. A high-top table where clients can relax and recharge their phones serves as a centerpiece in the salon, which has earned a Salons of Distinction honor in the 2019 Salons of the Year.

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