ENVIRONMENTAL SUSTAINABILITY

Green-minded salons and spas make strategic decisions that not only better the world around them, but strengthen and grow their own businesses. They also serve as environmental educators, motivating their team members and clients to do the same.

A.SALON
Chicago, IL
Amy Daniel-Moser & Rudy Moser
SQUARE FEET: 2000, 1000    
TOTAL EMPLOYEES: 30
AVERAGE CUT & STYLE: $90
BEST-SELLING RETAIL: Kevin.Murphy, Eleven Australia, Milbon
COLOR: Kevin.Murphy  
TECH SUPPORT: Phorest, Google Ads, Quickbooks 
ASSOCIATIONS: CC, Illinois Salon Coalition, Green Circle  
“Environmental sustainability wasn’t something we added later or used as a marketing angle. It came from a personal belief that the beauty industry should be able to deliver exceptional service without generating unnecessary waste.”      

DETLEV - A DAVINES SALON
Miami, FL
Detlev Gessner
SQUARE FEET: 1350     
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $110
BEST-SELLING RETAIL: Davines  
COLOR: Davines  
TECH SUPPORT: Phorest 
ASSOCIATIONS: PBA  
“A local company picks up our compost every week for a small fee. Once everything is turned back into dirt, the company sells it back to farms. We have signage in the salon about the compost company and let guests know they can compost, too.”  

GERVAIS SALON & DAY SPA
Eugene, OR
Sharah Madrone
SQUARE FEET: 4200, 3600, 1400   
TOTAL EMPLOYEES: 57
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda, Oribe 
COLOR: Aveda  
SKINCARE: Aveda  
NAIL CARE: CND  
TECH SUPPORT: Zenoti
ASSOCIATIONS: ISPA, PBA, Green Circle   
“Locally, we support McKenzie River Trust, a non-profit organization that protects and restores the lands and rivers in our area, provides clean drinking water, and supports fish and wildlife. For the past 15 years, Gervais has made donations of $4,000-$6,000 that directly support the Trust’s projects.”

GORDON SALONS
Highland Park, IL
Tony and Pam Gordon
SQUARE FEET: 2500, 2150, 1950, 1450, 2400, 2050
TOTAL EMPLOYEES: 93
AVERAGE CUT & STYLE: $79
BEST-SELLING RETAIL: Aveda, Ergo 
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: Zenoti, Tippy, Vish 
ASSOCIATIONS: CC, ICA, ISBN, PBA    
“One of our largest [philanthropic endeavors] is our Cat Walk for Water, raising money for our local charity, The Alliance for the Great Lakes. This group fights for clean water for 20% of the world's fresh water, right here in Chicago’s front yard…so far we have raised close to $100,000.”Green-minded salons and spas make strategic decisions that not only better the world around them, but strengthen and grow their own businesses. They also serve as environmental educators, motivating their team members and clients to do the same.

RETAIL & MERCHANDISING
Strong retail sales lead to profitability, but they require the pull of the entire team. Owners and managers creatively plan promotions and design displays, service providers educate clients and make personal recommendations, and the guest services team helps close the sales.

BELLA STYLE SALON
Slidell, LA
Kayli Bonnet Abney & Tiffanie Landa Schaff
SQUARE FEET: 3800     
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $72
BEST-SELLING RETAIL: Oribe, BOB 
COLOR: Colorspace  
SKINCARE: Skin Medica, Glymed, Diamond Glow
TECH SUPPORT: Phorest, Sakura Web Design  
ASSOCIATIONS: PBA    
“Typically, in one of our slower months, we create a giveaway for clients purchasing retail. This past year, we gave away an espresso machine. Whenever they purchase a product, they get entered into the raffle. This is fun for clients and gives encouragement for the team to help make the sale.”

LONESTAR SALON & SPA
Tumwater, WA
Lisa Musgrove-Kibler
SQUARE FEET: 1100, 2300    
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: L'Oréal, Kerastase, Mizani
COLOR: L'Oréal, Pulp Riot 
SKINCARE: GM Collin, Borboleta, Kelly Baker
TECH SUPPORT: Phorest, Mya, PhorestPay, Vish
“Since our Retail Lab earlier this year, our team who participated was able to strengthen their self-concept to allow them to push through so many behaviors that were getting in their way. To watch their confidence grow and share newfound skillsets with the rest of our team has been so inspiring.”

PURE SALON SPA
Louisville, KY
Laura Watkins
SQUARE FEET: 1633     
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
SKINCARE: Aveda  
TECH SUPPORT: SalonBiz, Mya, Tippy, Vish
“I always tell my staff that I don’t expect them to SELL anything. What I do expect is for them to uncover the needs and challenges the guest is experiencing and provide education and recommendations on the Aveda products that will give them a solution to those things.”

SALON NAMAN
Rock Hill, SC
Amy Naoum, Naman Naoum
SQUARE FEET: 2000     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: Redken, Kerastase, Pureology
COLOR: Redken, Pulp Riot 
TECH SUPPORT: Daysmart Salon, Salonclouds+  
“Elevating the guest experience with an intentional style lesson at each visit…has allowed for greater connection, communication, and has increased retail sales as guests feel more confident taking home product when they know how to use it properly.”