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Still biting your nails waiting to hear when your salon can reopen? Or you are open but worried how the safety limitations will impact your bottom line? Either way, Inspired Enterprises' Samantha Georgson has three great promotional ideas designed to generate some revenue.
Joni Rae Russell has launched countless products and bolstered hundreds of brands. As she prepares to close her business and enjoy some well-deserved relaxation, we asked her to share her thoughts on a life in beauty.
Small Business Saturday is fast approaching! Here's how salons, spas and barbershops can create promotions that encourage customers to shop small.
Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
Gene Juarez Salons & Spas created a direct mailing piece to unveil its new 24,000 square-foot flagship salon in a high-end mall nearby.
Impressions’ salon owner Kitty Tierney put a twist on a before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine. The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk...
After moving to a new location, Pyara Salon develops a direct mail piece that gets 50 percent more new guests in the salon, earning it a 2017 STAMP award.
Blo's print ad "Shhhh" wins honors in Salon Today's STAMP competition.
