
The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
With limited time and resources, salon owners must identify red flags early in the recruitment process to avoid costly mistakes and protect their culture. As an owner, Kati Whitledge has made costly mistakes. And, she shares recruitment red flags so you don't repeat them.


Monitoring job candidates for red flags can save you time and money, allowing you to move on to a hire who is a perfect culture fit.
Hiring great hairstylists isn’t always easy. With limited time and resources, salon owners must identify red flags early in the recruitment process to avoid costly mistakes and protect their culture. I’ve made the hiring mistakes so you don’t have to—and today I’m sharing the red flags every salon owner should watch for when building their dream team.
If a candidate has never stayed in one position longer than a year, that’s a red flag. It shows a lack of loyalty and an inability to stick it out through challenges. Long-term growth and consistency are crucial in the salon industry.
One of the interview questions we ask is, “What do you know about our salon?” If the answer is generic—like “you care about customer service”—they probably didn’t do any real research. You want team members who are excited about your brand. They should be aware of some of the ways you’re different from other salons in your area.
Ask how a former employer would rate their performance on a scale of 1–10. If someone says “10,” it might show a lack of humility. I personally self-rate my weekly workout, nutrition, and recovery performance with my strength coach and have never landed a perfect 10. There’s always room to improve. However, if the candidate provides answers like “7” follow up by asking how they could make it a 10. This is eye opening to the underlying challenges they may or may not have had with their previous team or employers.
If a candidate constantly talks about how things went wrong at previous jobs or life experiences, and how they were treated unfairly—red flag. You want people who take ownership and have a positive outlook, not those stuck living below the line. What I mean by that is, they haven’t shown signs of accountability but rather seem to shift blame or be in denial that they have the power to own their life. Life isn’t happening to them unfairly. But if they believe that, I would caution you to move forward in hiring them. You cannot be the one to help them see the light.

Kati Whitledge is the founder of Be Inspired Salon in Madison, Wisconsin, as well as Mya, a marketing and client recruitment tool.
Being late to the interview, asking to reschedule last minute, or ghosting altogether? These are non-negotiable red flags. The way someone handles the interview process is how they’ll show up on your team. What you permit, you promote. If you make exceptions early on, it will be expected forever.
We don’t judge by clothing style, but we do look for effort and professionalism. If someone doesn’t show up looking clean, especially for an interview, it tells you how seriously they’re taking the opportunity. Part of finding a great culture fit is asking yourself, do they look, sound and have the same vibe as our team overall? Embracing everyone and their uniqueness is awesome as long as they still have similar innate values that are in line with your team culture. Sometimes, even great people aren't a fit for your salon.
If a candidate is already trying to negotiate commissions, change your service menu, or set their own rules before they’re even hired—it's a red flag. Great team members are flexible, open to your systems, and earn the right to make suggestions over time.
Whether in person or on the phone, dig deeper. Ask follow-ups like “Tell me more about that.” This opens the door to authentic conversation and helps you spot who’s genuinely aligned with your culture. Too often, we tend to answer questions for the candidates! Trying to help them say what you hope they will say. That’s our loving, cheerleader heart and it’s a great characteristic—just not a great habit for finding driven “A” player team members.
Even technically skilled candidates may not be a good fit if their personality or communication style clashes with your team. Tools like DISC profiling can help you assess alignment early in the process. I recall another salon owner sharing that she specifically looks for “S” personalities for hairstylists and “I” personalities for front desk team members. If you’re an S on the DISC profile, you are people-focused, steady, and tend to serve others and care for them. Many nurses are S personalities! If you’re an I on the DISC you are magnetic, outgoing, and often love the spotlight, which can make for great sales professionals if their listening skills are adequately developed.
If something feels “off” during the interview—trust it. Your intuition is one of your most valuable tools for hiring. Don’t ignore those internal signals just because others on your team are excited or because you’re feeling desperate to hire. I’m embarrassed to admit that I’ve emotionally moved forward too quickly with candidates because, in the moment, I was excited, but then something didn’t sit right with me afterward when I had time to process the conversation. I've rescinded job offers in the past, which taught me to slow down and be thoughtful in the hiring process. Now, I aim to underpromise and overdeliver—taking time to think things through rather than reacting emotionally, so I can move forward without regrets.
Recruiting the right team members is like dating. Don’t settle because you’re lonely for help. Take the time to get to know candidates deeply, ask the right questions, and listen beyond the surface. The cost of hiring the wrong person—financially and culturally—is too high. Check out our blog on Recruiting Green Lights to look for so you can spot your next rockstar hire with confidence. Until then, protect your culture fiercely—and trust yourself.
CLICK HERE to read Kati's companion blog on Recruiting Green Lights!
About The Author: Kati Whitledge is a trailblazer in salon and spa marketing. She’s the Founder and CEO of mya—a powerful client recruitment and marketing platform built specifically for beauty and wellness pros. As a dynamic speaker, podcast host, and author, Kati is on a mission to transform how salon and spa
businesses grow. Kati partners with top industry businesses to deliver smart, scalable solutions that improve retention, elevate client relationships, and drive profitability. Her no-fluff style, realness, and commitment to community make her a trusted voice and visionary leader in the industry.
Follow @mya and @beyondthetechnique on Instagram.

Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.

Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.

When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.

Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.

At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.

At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.

In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.

Everything you need to know about client retention as a salon owner.

Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.

In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.

The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti

After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.

In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.

The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.

Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.