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MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
Get the MIA app that color connoisseur Sue Pemberton used in her Facebook Live for free today!
Sponsored by Suretint
The time has come. Although you all know our stand on social media at work (an ESSENTIAL, duh!), up until this point there have been many businesses who have continued to hold out, and not allow employees to utilize Facebook during the workday. ...
Less than a year ago our newsfeeds were swarming with everyone’s Look Back videos on Facebook. You know, the ones that made us laugh, cry and most importantly, took us on a trip down memory lane? Well, prepare yourself because Facebook is ...
Click, click! We know your manicured fingertips are always snapping pics, so why not put those selfies and creative shots to good use? We’re fans of the power of storytelling, so you better believe we’re taking advantage of the new ...
We asked you on Facebook what makes you a smooth operator and, specifically, why your clients consider you the “smoothest” stylist going so we could share a NEW Agave Healing Vapor Iron with our 10 winning responses. And here they are!
In today’s socially-connected society, it is still somewhat of a surprise to me that not all salons are utilizing social media to outreach and connect with their clients. If that’s you, it’s OK! After all, you know the saying ‘better late than never,’ right? The same applies to social media, however starting from ‘social’ scratch on Facebook can be intimidating.
As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the business of beauty.
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
Got a disgruntled client grumbling on Yelp? An irked employee sabotaging your Twitter? Before you react, social media expert Valorie Reavis helps you develop a social PR plan that prevents a hiccup from becoming a nightmare.
The recent panic over Instagram’s changes to its privacy and terms of service that appeared to give it the right to sell on users’ photographs, including hair images, reinforces the need to watermark all photos across all social networks, warns social media expert Valorie Reavis, founder of Linkup Marketing.
As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.
In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.
In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."
Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.
