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The most effective ways to retain your current clients and acquire new ones--during a crisis or otherwise--is to make them feel invested in your brand. Ray Clopton, CEO of Wilbur, shows you how.
These talking points from Sola Salon Studios have been prepared for their thousands of suite stylists to easily relay information to their clients. During these unprecedented times, many will be helpful for anyone struggling to find the right words or phrasing or next step forward.
To attract more male clientele through its doors, Posh Salon of Williamsburg creates a male-focused rewards program which brings in 224 men in the first half of 2019.
Encourage your clients to celebrate their new look by taking a selfie in the salon and promoting it on their social. PR Expert Zane Hagy offers 5 easy steps to get the salon selfie ball rolling.
Instead of offering clients discounts, Phorest's TreatCard helps loyal clients accumulate points then owners can reward them with products or services they've never tried before.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
Watching your client go from hair cuts perched on a parent’s knee to seeing them off to college can be rewarding and heartwarming. But it also takes a whole lot of patience when working with children—and knowing the number-one rule.
A multi-service, consultative approach with each client helps Hair + Co. BKLYN boost their average ticket, as well as client retention. Owner Shannon King explains.
How many “chances” should you give yourself to please a client?
Meet the 2019 SALON TODAY 200 honorees in the category of Retention and Referral Programs. These salons know that their ability to attract new guests can fuel their growth, but the ability to get those clients to return again and again determines their overall success.
Are your guests excited to spread the great news about your salon to everyone they know? When they do, are they being thanked? If your goal is to begin a program that is easy to manage, you’re in luck! In this article Salon Today Blogger Kati Whitledge shares how her staff at Be Inspired Salon captures guest referrals, how they thank them, and how they gift them for their advocacy.
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
At the Julius Michael Scarsdale Hair salon in Scarsdale, NY co-owners Julius Michael and Monica Wald never single anyone out for special treatment. As far as they’re concerned, every client is entitled to a celebrity-worthy experience! Here’s how they make each customer feel like a star!
Sponsored by L'Oréal Professionnel
Salon Today and Aveda Means Business are both dedicated to helping salons and spas grow and thrive, helping beauty professionals meet their full potential. Read how one salon thanks their long-time loyal guests through an annual guest appreciation event; how one stylist spent his entire career focused on the business of men’s grooming; and how a grass-roots effort stopped a bill that required cosmetology schools to reduce its required hours. Plus more!
Sponsored by Aveda Means Business
The owners at Ochoa Salon & Spa believe in the power of loyalty and they never veer from this core ethos. Here are 6 ways they foster a creative team, one that thrives on the power of relationships and grows into a multi-generational success story.
Sponsored by L'Oréal Professionnel
The options are endless for clients when it comes to selecting a salon, and once they’ve chosen, a return visit isn’t a slam dunk. Retaining happy clients who will refer friends and family requires superb customer service, smart systems and consistency.
If you salon hasn't embraced salon management software yet, here are several reasons why you should reconsider.
