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Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Starbucks customer loyalty program teaches salons a powerful lesson on how to use gift cards and memberships to build loyalty while holding the money responsibly in a high-yield account that protects your business from a cash-flow crunch, while earning you interest on money you've already been paid. Bobbi Neilson shows you how.
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.
Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee, embraces the Net Promoter Score to measure client satisfaction, give his team a report card and prove the value of his business and the industry.
Clients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.
In Day 3 of the 2024 SALON TODAY 200, meet the salons in the category of Customer Service. These honorees, including Eneth and Michell Eubanks, founders of MW Salon in Ovideo, Florida, know that customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost sales, as well as client loyalty.
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.
Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.
Attracting new customers and keeping them retained is the key to your future growth. Coach Lauren Smith shares five strategies that will help you grow a bigger, more loyal client base.
While salons strive to build lasting loyalty with their clientele, a new research report from Phorest Salon Software shows the lure of a favorite stylist is stronger.
Beauty 360's Allyson King shows you how to make your summer service menu more client friendly, and she suggests a way to incentivize your clients to increase their frequency.
As part of L'Oreal's LEVEL Loyalty Program, members can redeem points to purchase Minerva styling chairs, shampoo bowls, shampoo systems, styling stations, Easydry towels and more.
Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.
Beyond the physical and emotional impact of cancer, victims also suffer financial hardship. A new digital guide from CouponChief helps patients break down the costs of cancer, points them to helpful resources and offers money-saving strategies. Share this free resources with guests who share their cancer journey with you and your team.
The survey finds consumers are pickier when it comes to finding a hairdresser or barber than a doctor. Findings also indicate consumers are more likely to be loyal to a particular employee than the overall business.
