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Before Phorest's Barry Quinn and Sinead Norman take the stage at Data-Driven Salon Summit, Norman swings by SALON TODAY to give us a sneak peek at their session that promises to motivate team members to grow their KPIs and clients to solidify their loyalty.
Starbucks customer loyalty program teaches salons a powerful lesson on how to use gift cards and memberships to build loyalty while holding the money responsibly in a high-yield account that protects your business from a cash-flow crunch, while earning you interest on money you've already been paid. Bobbi Neilson shows you how.
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
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Instead of client retention and online reviews, Kip Dodson relies on Net Promoter Scores to track client loyalty at A Moment's Peace Salon, identify gaps in the client experience, reward staff on customer feedback and continuously improve their service offerings.
Kip Dodson, owner of A Moment's Peace Salon and Spa in Franklin, Tennessee, embraces the Net Promoter Score to measure client satisfaction, give his team a report card and prove the value of his business and the industry.
Clients want access to easy and seamless booking, a key decision factor for both trying another provider and remaining loyal.
In Day 3 of the 2024 SALON TODAY 200, meet the salons in the category of Customer Service. These honorees, including Eneth and Michell Eubanks, founders of MW Salon in Ovideo, Florida, know that customer service impacts the overall experience, and salons and spas that deliver it with each and every visit boost sales, as well as client loyalty.
In Day 2 of the 2024 SALON TODAY 200, we celebrate the honorees in the category of Client Retention and Referral, including Rachel and Jason Gribbin, owners of Define Hair & Skin in Ellicott City, Maryland. These owners know a salon's ability to attract new guests fuels its growth, and its ability to get those clients to return again and again dictates its overall success.
Coach Karen Hardee offers strategies for keeping your chairs full and creating the experiences that have clients coming back for more.
Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.
