Minerva Beauty, Inc. has become an essential partner of the L’Oreal LEVEL Loyalty Program offering many salon essentials to program members. This multi-brand loyalty program rewards salons and stylists with experiences and products to lift their businesses higher.

By joining the LEVEL program, members earn points when they purchase from any of the ten participating brands including L’Oreal

, Redken, and Pureology. Loyalty points can then be redeemed for rewards in the LEVEL catalog, now including even more Minerva Beauty products. LEVEL

members can now use their points to purchase Minerva brand styling chairs, shampoo systems, styling stations, carts, and cleaning solutions as well as the complete line of Easydry eco-friendly disposable towels.

Minerva Beauty is proud to be partners with such a beneficial and rewarding program in the beauty industry. “We are pleased to provide a variety of high-quality salon equipment to the LEVEL program’s deserving and loyal members,” states Minerva Beauty’s marketing director, Megan Ferlito. “It’s an honor to work alongside such a reputable organization.”

For information about joining theLEVEL Loyalty Program, visit

About Minerva Beauty, Inc.: Founded in 2006, Minerva Beauty manufactures and distributes wholesale salon and spa equipment to the beauty industry. With the largest salon and spa equipment showroom in the world, Minerva offers an incredible selection of styling stations and chairs, shampoo systems, dryers and dryer chairs, pedicure chairs, manicure tables, stools and carts, skin care equipment, and more. Minerva is committed to delivering equipment with fine craftsmanship, value and affordability to the beauty industry and has equipment in over 175,000 salons and spas worldwide. For more information, visit www.minervabeauty.com.