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Social media coach Valorie Reavis encourages you to engage your clients to check out your salon's Facebook page every day with an advent calendar of holiday tips and offers through December.
Two deadly salon shootings shock the MODERN SALON Facebook and Twitter communities.
In her blog series analyzing Facebook Insights, Linkup Marketing's Valorie Reavis explains 'virality' and show you how to track the engagement actions of your Facebook friends.
The new word of mouth is Facebook, and Linkup Marketing's Valorie Reavis shows you how to grow your fan base.
Through the launch of a new iPhone application, Facebook makes it easy for salon owners and other entrepreneurs to manage their Facebook pages on the move.
One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.
Linkup Marketing's Valorie Reavis helps you better understand your Facebook community by showing you how to decipher your demographics.
Strategies' Incubator Day Two on Monday, March 19, 2012. SALON TODAY 200 salon owners returned for another business building day where they were taught how to improve Team Service in their salons and how to implement Team-Based Pay.
On March 30, Facebook will roll out a new version of its Timeline layout that will reshape your salon's business page. LinkUp Marketing's Valorie Reavis helps you prepare.
Linkup Marketing's Valorie Reavis explains the metrics available through Facebook Insights, and shows you how to put them to work for your salon business.
Does your salon not have a website? Or is your salon website outdated? Choose from industry-specific templates for over 200 business types—including your salon with 1&1 Internet MyWebsite. Now the product comes with two new features: the ability for your website to be displayed on a Smartphone and a new social media interface that connects your business website with Facebook and Twitter.
The immense marketing power of Facebook is catching on as increasing numbers of salon owners redirect their time and budget, previously earmarked for offline marketing campaigns or sophisticated websites, to this thriving, pulsating hub of activity. But as with all effective marketing, the more you know about your campaigns, the better placed you are to develop the next. The great news is, it’s easy to monitor and measure the success of your Facebook page. And, it’s free!
We decided to ask some of our Salon Today Facebook fans where they were focusing their client marketing efforts. We got many responses, indicating that this is an area that is getting a lot of attention. In a tough economy, service businesses cannot rest on their laurels. Everyone needs to reach an increased range of clients. Here are some of the new markets salon owners tell us they are pursuing.
