Internal Environmental Strategies of 5 Companies
A quick glance at the internal environmental strategies of five beauty companies.
MENU
SEARCHMENUSEARCHLoading data...
A quick glance at the internal environmental strategies of five beauty companies.
The traditional salon retail areas don’t sell product the way they used to because the beauty shopper has changed, says Mark Komanecky, manager of shopper-based design for P&G Salon Professsional. “Today’s beauty shopper has more choices in where and how to buy beauty. More than 200 beauty brands have launched in the last decade, so shopper are more confused. But they’re also savvier—they’re researching products online, studying magazines and discussing with friends.”
The owners of growing salons wear many hats, and one of those is marketing guru. Here, the owners of five top salons share their marketing strategies.
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
It was a successful day today at Strategies' Incubator session for Salon Today 200 owners in Centerbrook, Connecticut. Read the story!
We ended the last decade in a deep recession funk—a funk that negatively impacted salons as much as other business segments. People still have to eat and drive. When an appliance breaks, it has to be fi xed or replaced. But in the world of fashion and beauty, consumers can delay, cut back and stretch.
In my travels to different trade shows around the country this year, I’ve had the opportunity to discuss with owners their processes for tackling the new ST200 application. I’ve had owners tell me they divide up the categories and assign them to different teams in their salon. I’ve had others tell me they try to tackle a category each week. And, I’ve had others express that although the task is tedious, the application process is always a good exercise in self-examination.
Eufora Business Trainer and Salon Owner Jill Higginbotham shares insights into the 'mark' of a strong salon brand.
At Data-Driven Salon Summit, the Coaches and Consultants showcases invited some of the industry's top advisers to give Ted Talk-style presentations. Here, Bonnie Bonadeo explains how she helps professionals build a better brand, and be the best leader and contributor possible.