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Strategies for Tackling the ST200

In my travels to different trade shows around the country this year, I’ve had the opportunity to discuss with owners their processes for tackling the new ST200 application. I’ve had owners tell me they divide up the categories and assign them to different teams in their salon. I’ve had others tell me they try to tackle a category each week. And, I’ve had others express that although the task is tedious, the application process is always a good exercise in self-examination.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
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July 11, 2011

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