
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Eyelash services are one of the hottest subsets of the beauty industry, and this growing market has yet to see a proper chair for these processes. Takara Belmont’s Riche chair is here to finally change that.

Eyelash services are one of the hottest subsets of the beauty industry, and this growing market has yet to see a proper chair for these processes. Takara Belmont’s Riche chair is here to finally change that.
While the end product of eyelash services is glamorous, the process behind it is intricate and lengthy. Using standard salon and spa chairs is not only uncomfortable for both clients and practitioners, but can also be dangerous. When administering services to something as delicate as the eye, it’s important to be comfortable not only for luxury’s sake, but safety. Developed with extensive research into the beauty, ophthalmology, and other medical fields, the Riche is designed to create the best experience for both the stylist and client.
One of the most basic but important advantages of the Riche is that the chair, stool, and wagon are created in sync with each other, giving the stylist a clear sightline for the entire treatment, and the customer the least amount of adjusting. The chair is angled at a five-degree incline, developed out of research indicating that this is the best possible angle for eyelash services. With a contoured head pillow and webbing technology, the customer is made to feel like they’re in a hammock, leading to less squirming, fidgeting, and jerking. Not only is it luxurious, but it also lets stylists more easily administer services on a still customer. Practitioners are also provided with armrests that lock into two positions, sustaining their comfort throughout the procedure.
“Takara Belmont is always committed to designing its products with both the customer and stylist in mind” said National Sales Manager Steve Hughes. “The eyelash services industry is thirsty for something that is made for these specific services, so creating a system that addresses all aspects for both customers and practitioners was a huge focus in our development of the Riche.”
Beyond the chair are a stool and wagon that work to create an efficient system possible for these services. The stylist stool has a large seat, designed to evenly disperse body pressure, which allows for the stylist to sit for long stretches of time. The wagon can elevate and spin, letting practitioners access their tools without disrupting their services. With such comfort and ease of usability, additional services like eyebrow shaping, make-up, facial treatments, manicure can all be provided in the same chair. The single-acting leg rest allows pedicure and foot care services as well.
The Riche is available now and will be displayed at various trade shows throughout the year. For more information, contact jdreicer@takarabelmont.com or log onto www.takarabelmont.com.
Originally posted on Modern Salon

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