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STAMP 2016: Red 7's Branding Strategy

Red 7's branding strategy picks up a STAMP 2016 award.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
September 7, 2016
STAMP 2016: Red 7's Branding Strategy

 

1 min to read


Share a Coke
Red 7 Salon
Chicago
Owners: David Kafer and Jason Hall

Hall wants Red 7’s clients to feel emotionally connected to the salon and think it is fun, colorful, creative and cutting edge. This year, the salon branded client giveaways, including beer cozies, pens, Rice Krispie treats and bottles of Coca Cola.

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“The Share A Coke idea came when I purchased a coke from a convenience store and it had the name ‘Cynthia’ on it, and I thought, how fun would it be if it read ‘Red 7 Salon,” Hall says. “It cost about $3.75 a bottle, and we did it to celebrate our 14th anniversary.”

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