Do you know 88% of salon are not actively promoting their retail to their clients? And, even a modest increase in retail sales can push profits up by 45%?

In an effort to help salon owners and managers rally their teams and ignite retail sales, Phorest Salon Software is launching Salon Retail Week, August 20-26, with daily challenges and some sweet prizes for the most motivated sellers.

Following the success of Phorest’s successful #30DaystoGrow challenge last Spring which helped many salon grow sales, this free, collaborative event is designed to get salon teams together to get product off the shelf and into the hands of clients.

To participate, salons simply sign up, choose a product to focus on, and follow the directions for each daily challenge. Each task is achievable on the day that it is assigned without advanced preparation.

Prizes include a check for $1,000 to the winning salon team for a culture-building team day out, prizes for runners up and event tickets.

Of course, the biggest prize is helping your salon team realize the sales results possible when they focus on retail.

For more information and to sign up, visit salonretailweek.com.