Technology
Turning a Website Traffic Jam into New Clients
Our favorite SEO expert is back. Lucas Renfroe shares tips that help you turn your website into a lead generation machine--bringing in new clients through your salon doors every day.
Accepting Mobile Payments With a Point-of-Sale System
How do you set up your salon to accept mobile payments? Consider using an mPOS — a point-of-sale program on a portable device that functions the same way as a register would.
3 Salons Boost Prosperity with Technology
A new year is the perfect time to assess your salon technology. For more than 30 years, Millennium Systems International has been at the forefront of technology, developing innovative solutions tailored to beauty and wellness businesses.
Sponsored by Millennium Systems International
How This Boutique Salon Found the Perfect Software Solution
With a small team, Vannessa Houlihan needed a software program with some muscle power, but she wanted something simple to use. She found Rosy and embraced its automated marketing, automated confirmation system and its e-commerce capabilities to grow her young business.
Sponsored by Rosy
National Clean Up Your Desk Day: A (Surprisingly) Big Opportunity to Modernize Business
Paper clutter is a big problem slowing down most businesses, and January 13, as Clean Up Your Desk Day, is the perfect time to clear the clutter. DaySmart's Jeff Dickerson shows you it's also a great opportunity to modernize your business, and he shows you how.
Grow Your Instagram Following...FAST
Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.
Increase Salon Security and Data Safety With a POS Software System
Salon management software keeps your client information and financial data safe and secure while reducing the risk of fraud and theft.
Salon Management Software: Price Comparison
Salon POS software systems are available at different pricing levels to accommodate different sized hair, nail, and skincare salons and spas. See how pricing tiers compare for 11 salon software providers.
Strategies for Building Trust and Traffic
Content is key when salons want to build a community and drive their marketing digitally.
by Stacey Soble
Operating Independently? Let Software Guide Your Business
The secret to keeping your clients happy in your chair and out of the salon!
Sponsored by STX
LISTEN NOW: Interview with MODERN SALON Editor in Chief Alison Alhamed
MODERN SALON’s Editor in Chief Alison Alhamed shares her insight into what’s happening with media in the salon world—including the evolution of advertising and editorial—plus tips for salons on marketing in the digital age, and how to reach a broader audience.
Is There a Leak in Your Business?
Hear about the salon owner/entrepreneur who saw a problem at the color bar and developed a system to make color pricing more accurate and predictable.
by Anne Moratto
6 Things to Consider Before Buying a Salon Point-of-Sale Software System
Selecting a salon management system that does everything you need it to do can be a daunting task. Get the answers to these six questions before you commit.
Boulevard Appoints Former Mindbody CFO, Greg Wookey
Wookey’s appointment is part of a larger effort to capitalize on Boulevard’s momentum in the market.
5 Ways to Reduce No-Shows in the Salon
A salon’s revenue and profitability can be significantly affected by missed appointments and last-minute cancellations. Here are five ways to reduce no-shows, including using online appointment booking.
How to Make Your Website a Client Magnet in 2020
Salon.Marketing's Lucas Renfroe knows a thing or two about leveraging SEO to attract clients. Not only does he run a digital marketing company, he and his wife own a successful salon in Savannah, GA. Here, he offers five strategies for turning your salon website into a client magnet.
How Much Does a Salon Point-of-Sale System Cost?
Salon POS solutions range in price from free to $200/month and up. Typically prices are based on the number of users, and there may be additional costs for installation, hardware, and payment processing.