Technology
As Clients Tip Less, Here's How Salon Owners Can Compensate
A recent study by DaySmart explores how the tipping patterns have varied since salons have reopened. The company's CEO Pat Shanahan offers suggestions to owners for making up the difference to their employees.
by Stacey Soble
Greening Practices While Boosting Profits
In this story and an accompanying video interview, James Alba, owner of The B Hive talks about how his salon embraces environmental sustainabiity and how those practices help with profitability.
Strategies for Boosting Your Salon's Video SEO
Self-produced video is a great way to market your team and your services, but there is a lot of video competition out there. SEO Expert Lucas Renfroe runs through what you need to know to break through the clutter with Video SEO.
7 Tech Tools that Make Running Your Business Easier
Life is busy for salon owners, but it doesn’t need to be unmanageable. Check out these 7 great tools that can simplify your business life in various ways.
How Technology is Driving an Aesthetics Revolution
A majority of clients say they would prefer to use technology to 'try on' aesthetic procedures before they go under the knife or needle, and that willingness to embrace technology is being driven by the pandemic. Find out how.
4 Reasons Your Salon Should Offer Online Booking
As the owner of a salon, Salon.Marketing's Lucas Renfroe demonstrates four ways your salon should offer online booking.
The Data on Waste and Adding Profits Back into Your Business
As it nears its third birthday, the Vish color management app posts some impressive statistics on how much color waste it's cut and how many dollars owners have been able to invest back in their business.
Phorest Releases Gender-Neutral Software Feature
No labels, no boxes, just humans. Phorest introduces a feature that allows salons to turn on a gender neutral option that removes male/female checkboxes, helping clients be themselves.
A Color Management Tool Helps Salons and Stylists Charge Intelligently
According to a research report from Kline & Company, the pandemic could be responsible for 20% or more salon closings. SalonScale is hoping to keep salons and colorists in business, by helping them understand their costs involved in a service so they can charge appropriately.
What You Need to Know About Yelp's New Safety Review Feature
With a new feature via Yelp, your clients now can review how safe they think your salon is. SEO Lucas Renfroe shows you what you need to know about this feature and how you can turn it into a marketing strategy.
98% Open Rate? Meet the Salon Marketing Software That Can Get You There
The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.
TippyGo Helps Clients Uplift their Service Providers Emotionally and Financially
The newest feature from the tip management app Tippy makes it easy for clients to tip their service provider anytime, from anywhere, as well as leave an encouraging message.
by Stacey Soble
Top Email Marketing Metrics Salons and Spas Should Track
Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.
Branch Integrates with SuperSalon to Power Instant Tips and Earned Wage Access for Leading Salon Brands
Salons can offer stylists fee-free financial services, same-day digital disbursements of tips.
by Stacey Soble
Full Integration Brings Color Management into the Modern World
Vish color management technology expands its integration--now can connect with Shortcuts, Phorest, Booker, SalonBiz and Boulevard.
Square Appointments Now Available on Square Register
This integrated hardware and software solution now allows salons to book and confirm appointments, manage inventory, check out customers and accept payments in one place.
How the Shutdown May Have Impacted Your Google Ranking
Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.