Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
by Staff
98% Open Rate? Meet the Salon Marketing Software That Can Get You There
The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.
by Staff
January 26, 2021
2 min to read
SalonTarget Software, a North Easton, MA-based company, recently launched SMS Connect, a text messaging marketing feature that enables salons and spas to reach their customers in the one place they’re always checking – their phones.
“As a salon management and online booking company, we are always developing new tools and features to help our users communicate with – and market to – their customers,” says Anthony Masciarelli, co-founder of SalonTarget. “Especially in these times of COVID, when landscapes can change suddenly and bottom-line revenue is more important than ever.”
With SMS Connect, the salon owner or manager can send out targeted text messages to customers who have opted in – anything from schedule openings and promotions to weather closings or updated guidelines. Marketing data shows that SMS is the best way to reach a customer, with open rates and response rates far eclipsing email and other more traditional forms of marketing.
SalonTarget’s early beta testing of SMS Connect in a handful of salons met with overwhelming success. “One single SMS blast paid for my whole monthly subscription,” says Sade Doucette, Manager for La Novita Salon and Spa in Randolph, Massachusetts. “We had a master stylist whose week of bookings fell apart from cancellations. We sent out an SMS to every customer who had seen her in the last three months, and within 20 minutes all five of her free spots booked up.”
Doucette also highlights the ability to attach campaign-specific promotion codes to SMS blasts, allowing her to track the conversion success of SMS Connect. “We’ll tag on something like ‘use promotion code SMS20 to save 20%’ and then monitor uses of that promotion code to evaluate the effectiveness of the feature,” she says.
In addition to filling chairs and sending promotions, Masciarelli also highlights the ability to notify customers in the event of a weather closing or ensure that they have reviewed COVID-related materials before coming in for an appointment.
“As a manager, SMS Connect gives me more control,” says Doucette. “And I feel like I can run the business without having to be there 24/7.”
Learn more about SalonTarget’s new SMS Connect feature at salontarget.com/sms-connect.
Subscribe to Our Newsletter
More Technology
BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.
Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.
Aura 300 Enters the US Market, Bringing AI Revenue Infrastructure to American Salons
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
SEO and AI: How Clients are Finding Salons in 2026
Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.
Here’s How to Make Running Your Salon Feel Less Like Chaos
If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.
Millennium Systems International Introduces MeevoPay Giving, Enabling Seamless Checkout Donations
Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.
How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Igniting Momentum
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Aura Partners with Tippy for Integrated Tipping Options
Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
SALON TODAY 2025 Technology Solutions Guide
Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Powering Your Spa Concept
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
by Stacey Soble
How A Barbershop's HR Team Saves 15 Hours a Month with POS Integration
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.