
Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
No labels, no boxes, just humans. Phorest introduces a feature that allows salons to turn on a gender neutral option that removes male/female checkboxes, helping clients be themselves.


Working within the beauty industry comes with great reward.
One of those rewards is the diversity that comes with your client base and seeing them truly happy with their service. In fact, you probably know all too well that there are more than just two types of people in the world which is why the salon software Phorest is changing the game.
No Labels, No Boxes, Just Humans
Phorest salons can finally let their clients be themselves with Gender Neutral software. At just the switch of a toggle, salons using the software can select the gender neutral option to remove male/female checkboxes and be more inclusive to their client base.
While this may seem like a small feature, for some clients, it could have a significant positive impact on their salon experience.

AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.

This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.

Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.

An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.

Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.

If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.

Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.

Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.

Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers

Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.

The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.

Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.

What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard

From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.