Marketing the Salon in the Modern Tech Era
Long gone are the days of marketing your salon with one simple ad. To break through the clutter, today's marketing messages must be multipronged--saying the right thing to the right people, when and where they're ready for the message. Today's technology makes that easier than ever.
Shortcuts Announces Massive Expansion in North America
With the creation of a development laboratory and an additional help desk, Shortcuts is preparing to support its quickly growing customer base of salons in North America.
by Stacey Soble
Opening a Second Salon? Here's the Most Important Thing to Do
Lei Cicero bought a failing salon and turned it around, then used data from her software management program to tell her when the time was right to expand.
Sponsored by Salon Iris
Letting Google Do the Work for Your Clients
With Shortcuts Software's partnership with Google, the "Book Now" appears on participating salon's Google listings, making it easier than ever for new guests to find their way into the salon.
by Stacey Soble
Grow Your Business with Automated Marketing
Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.
Sponsored by STX
Schedulicity Secures $22M Funding to Drive Growth, Announces Launch of Payment Processing Technology
With a new round of financial funding, Schedulicity launches a new payment processing device and mobile card reader and offers a 1.99% credit card processing fee, the lowest rate in the industry.
Color Savings with Ecoheads' Ping More than 'Vish'-ful Thinking
When used in tandem, Ecoheads' Ping color mixer and the Vish color management app help salon save 29% of every color application. Not only is that good for the environment, it's fabulous news for salon profitability.
What You Need to Know Before Purchasing a POS System
Today's salon management software programs come with a lot of bells and whistles, but what are the key features you need to run a growing and profitable business? This blog outlines the essential things to consider before you make that investment.
Millennium and Textel Elevate Client Communications
Through a partnership between Millennium and Textel, salon owners save time and money at the front desk, reduce no-shows and improve customer service.
by Stacey Soble
National Survey of Small Businesses Reveals Growing Technology Adoption
A survey conducted by DaySmart Software and Reserachscape International concludes that small business owners prefer cloud-based software over on-premise software to run their businesses. Findings also indicate that business owners who grew up in the digital age are more likely to use business management software.
by Stacey Soble
The 3 Must-Have Weekly Salon Reports You Should Be Reading
In his first SALON TODAY blog, Phorest's Chris Brennan shares the three critical reports salon owners should study each week to keep their businesses on track and growing.
Salon Meets Today's Client Expectations for Convenience with New Technology Tools
From online appointment booking to e-commerce, new salon owners Anthony and Gloria Edge embrace technology tools that help them deliver on client demand for convenience, personalization and customization.
Shortcuts New Partnership Will Bring Beauty Services and Products to a Client's Front Door
Shortcuts recent partnership with bgX, an on-demand tech service that has a relationship with Uber, will help salons fill their clients requests for mobile beauty services and beauty services at home.
by Stacey Soble
Data Confirms Demand for Online Booking
New research shows 46% of appointments are booked when salons are closed, and 43% of Gen Z clients expect salons and spas to offer online booking.
by Stacey Soble
Salon Tour: Starring by Ted Gibson
The salon combines cutting-edge smart home technology with the more than 30 years of experience shared between co-owners Ted Gibson and Jason Backe.
5 Critical Website Must-Haves
Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.
Does Your Salon Technology Provide A Human Touch?
Functionality, integration, experience—no question these are all critical in a salon technology product. But the truth is, for many salon owners who didn’t grow up in a world of coding and don’t speak tech language, it’s the human connection that’s most important.
Sponsored by SalonClouds+