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Service Spotlight: Hand-Applied Tanning Treatment at Mario Tricoci
A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel ...
A Sunny Boost to Your Bottom Line from a Sunless Service
As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...
by Stacey Soble
STAMP 2015: Air Blow Dry and Salon's Menu
Show and TellAir Blow Dry and SalonMandeville, LouisianaOwned by: Gayle ReulingAir Blow Dry and Salon’s menu doesn’t just describe their signature blowouts to clients—it actually shows them. In the menu, several of the ...
by Stacey Soble
Service Spotlight: Bow to the Brow
Recognizing clients’ needs and providing them with solutions that no one else has offered is a sure way to attract new guests and retain a strong clientele. Rebel’tude Salon and Spa in Gig Harbor, Washington noticed that amidst the ...
Service Spotlight: Harmonic Healing Oil Treatment
In the bustling salon industry, the experience a client has in the chair is really the deciding factor whether he or she will come back. People can get a haircut anywhere, but Brianne Prince, owner of Brianne Prince Salon in Mason, Ohio, makes ...
by Stacey Soble
Create Money-Making Services
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to ...
by Stacey Soble
Spas Prove Sugar Can Be Healthy
As Halloween comes and goes and the 2014 holiday season kicks in, members of the International Spa Association (ISPA) remind spa-goers there is a silver lining to their suguar cravings. Many spas and product companies use sugar as a scrub aid to ...
by Stacey Soble
5 Ways to Fairly Determine Pricing for Lowlighting and Highlighting Services
A constant struggle for salon professionals is how to effectively and fairly price services for clients so they feel they are getting a premium service at a reasonable price. Included here are parameters to help set a price on lowlighting, ...
STAMP 2014: La Belle Vous for Menu Copywriting
La Belle Vous picks up a STAMP award for its creative menu copywriting.
by Stacey Soble
STAMP: Salon Rootz' Salon Menus
Salon Rootz in Medina, Ohio, captures a STAMP award with its newly redesigned service menus.
by Stacey Soble
The Business of Hair Color: Take Technique Off the Menu
David Adams and Virginia Meyers, founders of redCHOCOLATE, believe salons should take color technique off the menu, and instead feature results.
by Stacey Soble
2013 STAMP Service Menu Winner: Interlocks
Interlocks Salon Spa Cosmetics from Newburyport, MA, captures a 2013 STAMP award for "Service Menu Copywriting & Photography."
by Stacey Soble
2013 STAMP Service Menu Winner: RED 7 Salon
RED 7 Salon from Chicago, IL, captures a 2013 STAMP award for "Service Menu Overall Design."
by Stacey Soble
2013 STAMP Service Menu Winner: Kai Salon & Spa
Kai Salon and Spa in Victoria, TX, captures a 2013 STAMP award for "Service Menu Overall Design."
by Stacey Soble
Branded Salon Materials
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
Setting prices in a recession
With consumers skittish about the economy in 2008 and 2009, many salon and spa owners held back on price increases even as their own costs increased. With economic optimism slowly returning, many owners are looking for creative suggestions for ...
by Stacey Soble
How to Raise Prices at Your Salon
If you find yourself stretched to accommodate clients or just don't have enough hours in the day--it may be time to raise your prices.
by Stacey Soble