Salon Management
STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
by Stacey Soble
2018 STAMP: How Salon Rootz's Salon Videos Were Seen More Than 1 Million Times!
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
by Stacey Soble
To Stock or Not to Stock? Extension Specialists Share How They Manage Inventory
Extension inventory is dependent of the nature of your business. Industry experts share their tips.
by Jamie Newman
Trevor Attenborough and Mark Giannandrea Appointed VPs of Kao Salon Commercial
Kao Salon Division announced Trevor Attenborough as Vice President, Salon Commercial, Americas and Mark Giannandrea as Vice President, Salon Commercial, EMEA.
Protection Program: Alfaparf Milano Relaunches Semi Di Lino Line
Alfaparf Milano’s Semi Di Lino relaunch focuses on protecting hair from pollutants.
by Jamie Newman
STAMP 2018: Reward Your Facebook Following With a Starbucks Gift Card
Salon Art-Tiff purchased a Starbucks gift card to treat its Facebook following. We loaded $100 on the card and posted it to Facebook—the bar code could be scanned right off the Facebook feed,” Sue Burkholder says. “It’s a small way for us to give back and get our name out there for a minimal cost.”
by Stacey Soble
STAMP 2018: How Scott J Salon's Social Media Post Reached More Than 2,150 Followers
Sometimes an opportunity arises to have fun with clients in ways that don’t involve doing their hair. Scott J decided to leverage the spirit of April Fool’s Day with this tongue-in-cheek post, ‘debuting’ their newest salon: Dogue, for the discerning canine.
by Stacey Soble
How to Market Your Extension Business
Nikki Lee and Riawna Capri built their extension business before the category became as prevalant and widely accepted, and they credit it as what allowed them to open their salon, Nine Zero One in West Hollywood, California.
by Jamie Newman
5 Ways to Make Life Easier for Small Business Owners
From consolidating your data to delegating to your team, Salon Iris' Jeff Dickerson outlines five strategies for making your life as a salon owner easier.
Reps. LaHood and DelBene Introduce Legislation Aimed to Empower Beauty-Based Business by Extending Tip Tax Credit
The Small Business Tax Fairness and Compliance Simplification Act (H.R. 6736) would modernize existing laws to provide relief to small businesses in the hair care and beauty service industry.
OWNER TO OWNER: 6 Salons: Failure Is Never an Option
Owner to Owner featured content. Get to know 6 Salon.
Sponsored by L'Oréal Professionnel
How to Choose the Right Hair Extensions
Your client has made it past the consultation and is ready for an extension service! But with so many extension options on the market, how do you choose which is right for your clientele, salon and needs?
by Jamie Newman
What to Do for Clients with Hair Too Fragile for Traditional Extensions
Many times hair extensions are not a good idea for clients facing hair loss. Clients with extremely fine, thinning hair may not be suitable for extensions, as any type of extension may cause slight stress to the cuticle and scalp.
by Jamie Newman
A Statement on the Passage of the California Cruelty-Free Cosmetics Act
On Sept. 1, California lawmakers approved Senate Bill 1249, the California Cruelty-Free Cosmetics Act, and sent the Bill to Governor Jerry Brown for his signature.
Fierce Femininity Meets Delicacy in Kevin Hughes' Freedom Collection
Hughes wanted to create styles that had a fearless touch to them to celebrate a woman’s independence to wearher natural texture or be bold and wear all her hair away from her face.
Use Easy Updo Extensions for a Quick, Volumized Style
Designed for all hair types, textures and lengths, Easy Updo is a fast and new way to add style, volume and 22 inches of hair in seconds.
The 5th Annual Salon Today Total Salon Makeover Kicks Off
With the support of three generous professional beauty partners—Keune, Minerva and STX—SALON TODAY’s Total Salon Makeover competition helps one salon grow to the next level.