Salon Management
How Do You Creatively Market Your Salon?
“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”
Hair, There and Everywhere
Your client can’t wait to grow out her bob? Or she’s longing for new texture for fall, but her hair can’t hold a curl?
Investing in Employees
Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?
Now & Then: Sam Brocato
From a salon owner to a product manufacturer to an author, the versatile Sam Brocato has made his mark on almost every aspect of the beauty industry.
Protecting Top TALENT
A non-compete agreement helps one salon retain staff and protect its investment in education.
10 Things You Never Thought Would Go Wrong In Your Salon
From freak fires to allergic reactions. 10 owners share their salon’s calamities and how they overcame disaster.
Safe HAVEN
You’ve mastered the “haven” part, but is your salon safe?
INSURANCE MUSTS
The peace of mind that insurance promises is only as good as the coverage you secure for your business. While a disaster can put you under great stress, the greater disaster is discovering your insurance doesn’t cover your losses, preventing you from rebuilding your salon or spa. SALON TODAY recently quizzed Megan Davidson, account executive with ABD Insurance and Financial Services, about securing the best property insurance.
Combating Catastrophe
A fire, a walkout, tropical storms—three first-hand accounts demonstrate that emergency action plans can protect salons from devastating loss and pave the way for new beginnings.
by Stacey Soble
Indochine Chic
Allen Edwards is best known for creating Farrah Fawcett’s feathered coif in the mid-’70s, but his business partner and hair stylist Claudio Lazo at Allen Edwards Salon & Serenity Spa drew inspiration from even earlier times when he designed the interior for the duo’s Brentwood-area salon.
How Much Does This Room Cost?
“Our goal was to create a relaxing atmosphere in soothing neutral colors for our clients to come and unwind” says co-owner Debra Powers. “
Does Your Salon Have a Prevention Plan in Place for Disasters?
“In the state of California, everyone is lawsuit-happy and employees have more rights than employers. We spend a lot of time and energy on our policy and procedures manual to prevent being taken to court and losing our business
A Fairy Tale Come True
Zano Salons & Day Spas’ mission is to make their clients feel beautiful every day, but their makeover contest, dubbed “A Cinderella Story,” brought its winner—and the salon—more attention than either imagined.
THE NAME GAME
Owners share the unique stories behind their salon names.
Edwin Neill Ii Dies At 64
Edwin Neill ll, the CEO of Neill Corporation, passed away February 28. Known as a pioneer and mentor in the beauty industry, his company was the largest independent distributor of Aveda products in the world.
AN OUNCE OF PREVENTION
A walkout is one of a salon owner’s worst nightmares. It causes the loss of valuable employees, financial ramifications, and often, a reduction in clientele.