Salon Management

Love Letters

Are You a Creative Leader?

Proview Panel: An Owner’s Life

Ever feel like your job as a salon owner and leader is never done? Well according to a recent survey conducted by SALON TODAY, you certainly put in the hours. Fifty-two owners from our Proview Panel recently responded to a brief online survey, and this is what they had to say:

Book Review: "Grow" by Antony Whitaker

‘GROW isn’t a book about hairdressing or business, it’s a book about life; it’s a book about focusing on what it takes to succeed.’ Having said that, GROW has a very definite and practical hairdressing focus on how to market the skills that you need to succeed over and above being a good technician.

What is Your Biggest Challenge?

As we enter a new year and a new decade, SALON TODAY asks salon leaders, “What is your biggest challenge?”

Retailing Champs

At Beau Monde Spalon, in St. Johns, Florida, owners Carl Slack and Reggie Stephens realized that their staffers are exceptionally motivated by contests and competition. They recently ran a contest designed to increase retail sales, with successful results.

12 Inexpensive Marketing Tips

More Love for Haiti

Within 24 hours of the devastating earthquake in Haiti, I began receiving e-mails from owners, first asking advice on how they could help victims, then sharing stories of what they were doing. This is a story that continues to evolve daily, so I've been keeping a running a post of how those in our industry are reaching out. Don't have time to read a story this long? Then simply scroll down and feel the love:

Setting prices in a recession

With consumers skittish about the economy in 2008 and 2009, many salon and spa owners held back on price increases even as their own costs increased. With economic optimism slowly returning, many owners are looking for creative suggestions for ...

Salon Client Retention, Loyalty Stats

Client retention can be a slippery slope, and it’s hard to know how you’re doing when everyone measures it differently. We dug deep into the loyalty stats with these five owners.

ST200 Class of 2010 Summary

Who is the ST200 Class of 2010? If you took a composite picture of the typical ST200 owner, you would see a salon and spa that ...

Someone Like You

  While many salons cite the grapevine as their greatest source of new clients, few have learned to harness its marketing power and measure the impact. In 2008, Roberta and Patrick Heaney, owners of Mango Salon in Richmond, Virginia, ...

Nick Arrojo launches own retail line

For years, we've watched Nick Arrojo's artistry on the platform, on television makeover shows and in the SALON TODAY 200—now you can see him work some magic on your shelves. During this year's show season the owner of New York's Arrojo Studio, launches the namesake line he's used in his studio, his academy and his cosmetology school. And he does so with a unique understanding of the needs of the client, the stylist and the owner.

Palm Springs spa turns 50

Mod styles with Dippity Do, 60s era cocktails and a modern twist on a signature service—looking back while moving forward is how The Spa at the Spa Resort Casino, in Palm Springs, CA, decided it was time to celebrate 50 years of the good life.

Love Story

Ask a roomful of salon owners, who their right-hand man (or woman) is and many will cite their managers or their lead stylist. But if they really think about who is responsible for managing all the details of their business, measuring their ...

Hairstyle trend: The beach wave

Sandra Bullock promoting The Blind Side on Jay Leno, Kate Hudson cheering at the World Series, Miley Cyrus in her chart-topping Party in the USA video--all are sporting the hottest texture trend to hit fashion, music and Hollywood scenes--the Beach Wave. This new, loose, undefined, soft, undulating wave is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.

Turning Our Attention to SOTY

This week, the entire SALON TODAY editorial staff breathed a sigh of relief and felt the glow of satisfaction as we shipped the 13th Annual SALON TODAY 200 issue to the printer. Expanding the competition beyond growth to focus on a variety of business practices added multiple new dimensions to what was already a strong competition. I trust the additional statistics and owner ideas will fuel salon plans around the country throughout 2010.