Salon Management
Facials: Not Just for the Face
What could be more luxurious than facials from head to toe? Enterprising estheticians have targeted them toward every nook and cranny. Soft, glowing skin is a priority for the face, but every body part can benefit from professional care. Beyond basic body treatments, body "facials" for almost every
70% is Not a Good Number
Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.
by Bart Foreman
Thinking to a Higher Order
In order for salons to compete with serious retailers, blogger Dr. Leon Alexander challenges salon owners to think creatively when it comes to education and to offer business education to service providers, or what he calls thinking to a higher order.
Morning People are Happier: 8 Tips for Waking Up Earlier
Improve your outlook on life with these 8 tips for getting a good night's sleep and waking earlier.
by Stacey Soble
2 to 10 Project: What Keeps You Up at Night?
THE IMPORTANCE OF salon managers is magnified when you have more than one location. So much so, this was the issue most likely to keep owners up at night, according to our survey of 29 salons with two to 10 locations.
by Tom Kuhn
Inventory Control in Action
When Tonya Reid and her salon manager Kim Stivers traveled to Atlanta, Georgia, last year for a four-day session of Strictly Business, they had big plans for T. Reid and Company in Charlotte, North Carolina.
Inventory Control: Strategic Focus, More Sales
The fundamental mistake that many salon owners make when it comes to retail is they assume the more inventory they carry, the more they will sell.
2012 STAMP Winners
From our editorial staff and salon owners and managers everywhere, a very special congratulations to the 2012 STAMP winners and a huge thank you for generously sharing your innovative ideas.
Campaigns
Guerilla Marketing, Overall Coordinated Campaign, Best Incorporation of a National Campaign/Co-Branded and Philanthropic Campaign.
Branded Salon Materials
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
In-Salon Marketing
In-salon promotion, Merchandising display and event.
Tap into the Back-to-School Shopping Season
The back-to-school frenzy represents big bucks for many retailers. Here are some tips for capturing some of those sales.
by Stacey Soble
My Evening with the Homeless
When Editor Stacey Soble volunteers at a homeless shelter, she learns a few boxes of nail polish can go a long way in creating a happy moment.
by Stacey Soble
To Pin or Not to Pin
Linkup Marketing's Valorie Reavis introduces owners to Pinterest, and offers some winning pinning tips.
5 Key Consultation Questions
Danielle McDowell, co-founder of MyBestFriendsHair.com, helps stylists make a great first impression with five questions to ask in the first client consultation.
Stacey Soble with Tom Porter
Malibu C's Tom Porter talks about the natural forces over summer that impact hair—from minerals in the water to heat to higher levels of chlorine to the drought—and how that can reshape the way salons think about the back-to-school promotion.
by Stacey Soble
The New Back-to-School Mentality
Malibu C's Tom Porter is trying to reshape the way salons promote the back-to-school season. In this one-on-one interview with SALON TODAY, he explains how natural forces impact hair over the summer, and how salons can turn that damage around and create a great business-building strategy.
by Stacey Soble