Salon Management
2015 Salon Today 200: Advanced Education
A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this ...
by Stacey Soble
2015 Salon Today 200: Recruitment & Training
Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...
by Stacey Soble
2015 Salon Today 200: Retail and Merchandising
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...
by Stacey Soble
2015 Salon Today 200: Compensation and Benefits
While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a ...
by Stacey Soble
2015 Salon Today 200: Environmental Sustainability
A commitment to the environment is one of the noblest endeavors a salon or spa owner can embrace, but it also is a wise business decision. To assess the greeness of our applicants, we invited owners to state their best case to a local ...
by Stacey Soble
2015 Salon Today 200: Planned Profitability
Continually growing service and product sales while trimming expenses is a balancing act for any salon and spa owner and the profit percentage one posts at year’s end is their management scorecard. When a salon owner can step out from ...
by Stacey Soble
2015 Salon Today 200: Customer Service
What does it take for a guest to truly feel welcome in your salon or spa? Today’s most customer-service savvy salons continue to go beyond a warm smile, a cool beverage and a trendy read in creating an experience that is personal, unique, ...
by Stacey Soble
2015 Salon Today 200: Technology
While salon and spa technology plays an important role in every aspect of the business, including appointment booking, management, marketing, customer service and even the actual services, keeping on top of the latest advancements is a ...
by Stacey Soble
ST200 Salons Celebrate Through Social Media
To the anticipation and excitement of salon and spa owners around the country, we notified applicants of their status in our 2015 Salon Today 200 competition on December 1. Each applicant was notified by email whether or not they made this ...
by Stacey Soble
2015 Salon Today 200: Growth, Part Two
Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...
by Stacey Soble
2015 Salon Today 200: Growth, Part One
Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices. From recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...
by Stacey Soble
6 Thoughts on Hiring and Motivating Salon Employees
"It was like the divine 'aha' occurred about 10 years ago when I realized that hiring smart made all the difference," says Bonnie Waters, owner of Changes Salon and Day Spa (who employs over 60 stylists). "When we did ...
Customer Retention 101 for the Hairdresser
Did you know that it costs six times more to acquire a new client than it does to retain one you already have? Or that a repeat customer spends 67 percent more on a given purchase than a new customer does?” Clearly it’s well worth ...
WellaCares Challenge Adds New Sustainability Category
Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of ...
by Stacey Soble
A Familiar Face-book
The time has come. Although you all know our stand on social media at work (an ESSENTIAL, duh!), up until this point there have been many businesses who have continued to hold out, and not allow employees to utilize Facebook during the workday. ...
by Stacey Soble
10 Tips To Instagram Stardom
We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.
New Facebook Feature Helps You Be Thankful
Less than a year ago our newsfeeds were swarming with everyone’s Look Back videos on Facebook. You know, the ones that made us laugh, cry and most importantly, took us on a trip down memory lane? Well, prepare yourself because Facebook is ...
by Stacey Soble