Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...
Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating candidates, their interviewing processes and expectatiopnsm and the unique stages of their training programs. Extra points were awarded to salons that developed relationships with area schools, sceintfic systems for screening applicants, and creative ways to ensure new hires were ready to hit the floor.
AVANT SALON Austin, TX avantsalon.com Roy Fredericks SQUARE FEET: 5,000, 2,500, 2,500 TOTAL EMPLOYEES: 48 TRAINING PROGRAM: 9 months WEEKLY INSTRUCTION: 10 hours AVERAGE # OF TRAINEES: 6 AVERAGE CUT & STYLE: $60 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, DemandForce “Our training program includes homework. For example, we ask apprentices to Google and collect images from an industry legend not covered in class. They are asked to come prepared with a style created on a mannequin, influenced by their person.”
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COLLAGE Alpharetta, GA collagesalondayspa.com Brenda Brinkman SQUARE FEET: 3,600 TOTAL EMPLOYEES: 26 TRAINING PROGRAM: 18 months WEEKLY INSTRUCTION: 8 hours AVERAGE # OF TRAINEES: 4 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Aveda COLOR: Wella TECH SUPPORT: Millinnieum, Demandforce ASSOCIATIONS: “During their training, proteges are required to have outside education. These trips are funded mostly through an education fund that comes from selling retail. If they reach a certain amount, they get an additional 10 percent in their fund.”
FREE SPIRIT SALON Alpharetta, GA freespirithair@bellsouth.net Sandra and Victor Gallardo SQUARE FEET: 3,200 TOTAL EMPLOYEES: 21 TRAINING PROGRAM: 6 months WEEKLY INSTRUCTION: 8 hours AVERAGE # OF TRAINEES: 4 AVERAGE CUT & STYLE: $60 BEST-SELLING RETAIL: Aveda, Kerestase COLOR: Aveda, L’Oreal, Redken TECH SUPPORT: SalonBiz, Demandforce “Where our training really shines is in the comprehensive way we look at business. In addition to technical and guest care classes, we offer apprentices continuing education in the financial and marketing side of the salon business.”
HEADLINES THE SALON Encinitas, CA headlinesthesalon.com Gayle Fulbright SQUARE FEET: 2,700 TOTAL EMPLOYEES: 36 TRAINING PROGRAM: 9 months WEEKLY INSTRUCTION: 30 hours AVERAGE # OF TRAINEES: 5 AVERAGE CUT & STYLE: $55 BEST-SELLING RETAIL: Eufora COLOR: Eufora TECH SUPPORT: STX ASSOCIATIONS: PBA, ESON “Working with two schools, we developed The Externship program, inviting above-average cosmetology students to come and ‘work’ in our salon once a week for eight weeks. The student gets a real world experience and we get to check out their skills, work ethic and attitude.”
HQ SALONS SPAS Westlake, OH hqsalonspa.com Ron and Tamara Bennett SQUARE FEET: 2,500, 2,900, 2,700 TOTAL EMPLOYEES: 57 TRAINING PROGRAM: 6 months WEEKLY INSTRUCTION: 32 hours AVERAGE # OF TRAINEES: 4 AVERAGE CUT & STYLE: $50 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SpaBiz, Demandforce “If we are impressed with a candidate after they fill out our online application, they are invited to spend a full day shadowing our Creative Director. We look for people who are ambitious self-starters, interact with guests and staff and readily assist with laundry and sweeping.”
JAMISON SHAW HAIRDRESSERS Atlanta, GA jamisonshaw.com Candy Shaw SQUARE FEET: 5,000 TOTAL EMPLOYEES: 50 TRAINING PROGRAM: 12 months WEEKLY INSTRUCTION: 6-8 hours AVERAGE # OF TRAINEES: XXX AVERAGE CUT & STYLE: 60 BEST-SELLING RETAIL: Jamison Shaw (Private Label), Nioxin, Moroccanoil COLOR: Wella TECH SUPPORT: Millennium, Demandforce ASSOCIATIONS: Intercoiffure, PBA “A new hire is literally trained by everyone—from the most recently hired employee just before them to the most senior member of the staff. Many of our styles happen to be instructors in our Academy and new hires have the benefit of training under them. We retrain everyone in the French technique of cutting and coloring.”
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JONATHAN KANE SALON & SPA Flossmoor, IL jonathankanesalonspa.com Larry and Kathy Kane SQUARE FEET: 2,700 TOTAL EMPLOYEES: 27 TRAINING PROGRAM: 9 months WEEKLY INSTRUCTION: 12 hours AVERAGE # OF TRAINEES: 1.5 AVERAGE CUT & STYLE: $48 BEST-SELLING RETAIL: Aveda COLOR: Aveda, Mizani TECH SUPPORT: Millennium, Demandforce ASSOCIATIONS: CC, ISBN, PBA “We actively participate in five-six career fairs per year at four area cosmetology schools. We get to see students, they get to see us and now that we have some high-earning staff that were former students, teachers are recommending us.”
PURE TALENT SALONS @ AVEDA ACADEMY DENVER Denver, CO avedaacademydenver.com Tiffany and Kevin Krauklis SQUARE FEET: 9,100 TOTAL EMPLOYEES: 55 TRAINING PROGRAM: 9 months WEEKLY INSTRUCTION: 8 hours in class, 32 hours with master stylist AVERAGE # OF TRAINEES: 15 AVERAGE CUT & STYLE: 48 BEST-SELLING RETAIL: Aveda COLOR: Aveda, Pravana TECH SUPPORT: SpaBiz, Demandforce, Loc Box ASSOCIATIONS: The Day Spa Association, NCA, PBA “During a student’s interview, we are looking for knowledge, skill of fundamentals, dexterity, procedure from start to finish and overall proficiency. Immediately following, they learn if they are accepted into our Puretalent program.”
STUDIO WISH SALON Twinsburg, OH studiowish.com Rowena and Eric Yeager SQUARE FEET: 3,000 TOTAL EMPLOYEES: 12 TRAINING PROGRAM: 2-6 months WEEKLY INSTRUCTION: 8-10 hours AVERAGE # OF TRAINEES: 3 AVERAGE CUT & STYLE: $48 BEST-SELLING RETAIL: Eufora, Sebastian, Deva COLOR: Wella TECH SUPPORT: Millennium, Demandforce ASSOCIATIONS: NCA, PBA, ESON “I created a Designers Digest to record and keep track of where apprentices are in their training program. We use our software to track all of their information and the Millennium Monitoring Station can be accessed from any computer with a login and password.”
VANITY SALON Houston, TX vanity-salon.com Glennis and Fiona Tolunay SQUARE FEET: 3,200 TOTAL EMPLOYEES: 33 TRAINING PROGRAM: 12 months WEEKLY INSTRUCTION: 8+ hours AVERAGE # OF TRAINEES: 4 AVERAGE CUT & STYLE: $72 BEST-SELLING RETAIL: Aveda COLOR: Aveda TECH SUPPORT: SalonBiz, Demandforce ASSOCIATIONS: PBA “When it’s time for an apprentice to test out, they put on their very own Fashion Show. Each apprentice plans a 10-look fashion show and are responsible for hair, makeup, theme and wardrobe. The education team grades the work, and if the apprentice receives passing marks, they come into work the next day to a salon celebration.”
ADDITIONAL HONOREES* Blo, Raleigh, NC The Charles Penzone Salons, Powell, OH CoCo Cheveux, South Portland, ME Cortello Salon, Jacsonville Beach, FL Cutting Loose Salon, University Park, FL D’Amertri’s Aveda Salon, Olde Town Arvada, Colorado EvelineCharles, Edmonton, Canada John Robert’s Spa, Mayfield Heights, OH Jon Alan Salons, Nashville, TN Josephine’s Day Spa & Salon, Houston, TX Mane Attraction, Phoenix, AZ Mango Salon, Richmond, VA Metro for Men, Irvine, CA N Style Salon, Saugus, CA Namaste Pure Design Salons, Denver, CO Nurtur the Salon, Columbus, OH Paris Parker Salons & Spas, Hammond, LA Peppers Salon, Puyallup, WA Salon Allure Inc., Huntsville, AL Zanya Spa Salon, Lambertville, NJ
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*Additional honorees have accrued more than one honor in the the 2015 Salon Today 200 and their salon is profiled in another category.
For tips on managing education expectations, visit neilltsp.com.
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