MENU
SEARCHYou’ve heard of ethnic culture, work culture, brand culture, and probably hundreds of other types of cultures that you’re supposed to pay attention to when moving cities, seeking jobs or joining clubs. Culture has become such a ...
You’ve heard of ethnic culture, work culture, brand culture, and probably hundreds of other types of cultures that you’re supposed to pay attention to when moving cities, seeking jobs or joining clubs. Culture has become such a buzzword that Merriam-Webster has recently named ‘Culture’ as 2014’s Official Word of the Year.
And, honestly…we agree! The importance of culture is huge and needs to be noticed!
There have been 100+ million searches per month including the word culture; job seekers are increasingly looking at company culture as a deciding employment factor, even over compensation benefits! It isn’t just jobseekers, who care about the culture of your company though, but also clients, business partners, and customers.
THIS is where social comes in! (Come on, you knew it was coming! We’re all about social.)
Social media is all about culture sharing. However, more often than not, businesses fall upon using traditional marketing methods on social, becoming sales-y and promotional on their platforms; rather than appreciating and taking advantage of the reason that social works. Companies fail to recognize social culture as a separate entity from that of their office culture or even their advertising culture.
The key? It’s all about relationships.
Social culture is one where businesses can build personal relationships with their stakeholders - exemplifying the humanity and personality behind the brand. Don’t be afraid to ‘Friend’ potential business leads, post silly images about your favorite holiday traditions, or ‘Like’ articles that don’t necessarily directly relate to your products or services. Social culture isn’t about being able to sell your product - it’s about developing real relationships that connect you to your stakeholders on a level beyond a simple business transaction.
It’s about becoming a real person – and a personable brand.
So now that Merriam-Webster has made it official, will you pay attention? Culture is buzzing, and who knows buzz best? Social.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
Timed to kick off New York Fashion Week, the intimate, artist-led event focuses on technique, storytelling, and the creative process.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Sponsored by BeautyWorld Dubai
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
