Salon Management
The Pareto Principle
A few years back, my son Charlie received an interesting holiday gift—it was a small punch machine that made guitar picks out of old credit cards. After several months, Charlie had a bowlful of picks, and I laughed after looking through ...
by Stacey Soble
Practice Makes the Perfect Partnership
Going into business with a partner is not a decision to take lightly. Personality, professionalism, integrity and management skills all have to be analyzed in a potential partner.And when a partnership doesn’t work, a business is at ...
by Stacey Soble
The Four Phases of a Sound Financial Plan
Everything looks like a nail if your only tool is a hammer – that’s what financial planning expert Brad Berger finds himself telling clients all the time. What does he mean?“A lot of the people in the financial services ...
by Stacey Soble
65 Salon Business Marketing Ideas
SALON TODAY stumbled across a super helpful article dedicated to marketing tips and ideas that help promote your salon. Harms Software carefully crafted the best marketing techniques for salon businesses that feel like they are running out of ...
Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest
Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...
Personal Compass: Van Council
Many people claim a movie was a life-changer, but for Van Council, who was inspired to go to cosmetology school by 1975’s Shampoo, a movie really did determine his destiny.Nine years later after graduation, Council partnered with his ...
Lemonade Marketing
Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new ...
by Stacey Soble
Listen to and Question the Experts
You don’t tell your surgeon how to hold a scalpel. She/he has spent a considerable portion of their life learning more about what they do than you’ll ever need or want to know. You trust them. The same holds true for graphic ...
by Stacey Soble
Brooklyn is Our Muse
Have you ever wanted to open a salon? We did. And after 20+ years in corporate America, we are finally doing it. Join us on our journey as we bring the know-how of big business to our own salon, Hair & Co BKLYN.We're the King ...
by Allyson King
Writing on the Wall
Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...
by Stacey Soble
Eufora Launches Annual One Tip, One Child Campaign in September to Benefit Childhelp
Childhelp is a national non-profit dedicated to the prevention and treatment of child abuse. Eufora professional hair care has created a Childhelp campaign which consists of a prepacked kit for salon to easily display their support for ...
by Anne Moratto
STAMP 2015: Blo's In-Salon Event
X Years OldBloRaleigh, North CarolinaOwned by: Bryan NunesWhen Bryan Nunes opened his salon 10 years ago, he excitedly had all the salon capes printed with the blo logo. It wasn’t until he draped his first client that he realized his ...
by Stacey Soble
STAMP 2015: Atelier's In-Salon Promotion
Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...
by Stacey Soble
STAMP 2015: Headlines' Client Loyalty Program
Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...
by Stacey Soble
STAMP 2015: Red 7's Salon Signage
Changemakers Floor GraphicRed 7 SalonsEvanston and Chicago, IllinoisOwned by: Jason Hall and David KaferAs part of Red 7’s Changemakers campaign, the owners wanted to show that the salon can tackle a complicated head of hair and give the ...
by Stacey Soble
STAMP 2015: Tyler Mason Salon Spa's In-Salon Merchandising Display
Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.
by Stacey Soble
STAMP 2015: Mario Tricoci's Recruitment Materials
Mario Tricoci CareersMario Tricoci Hair Salons & Day SpasPalatine, IllinoisSubmitted by: Kelly Ehlers, Ideas that EvokeThe internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and ...
by Stacey Soble