Salon Management
A Window Into the Consumer Mind
Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...
by Stacey Soble
Club Intrigue's In the Club Goes Bilingual
The energy was high as attendees flooded into Atlanta’s hot Havana Night Club for the first, highly anticipated Club Intrigue of the New Year.Club Intrigue is a shared education event, focusing on local communities coming together ...
by Stacey Soble
SALON TODAY RECOMMENDS: 5 Steps for Building A Salon Culture Where Stylists Thrive
What does your salon culture say about you and your team? Essentially, a salon culture is its values put into action. A strong, positive culture creates a salon environment that enables stylists to grow and feel enriched in their careers, ...
Sponsored by Aveda Means Business
Personal Compass: Umbrella Salon
Located in Silicon Valley, Umbrella Salon caters to an upscale class of young professionals with an industrial design punctuated with statement art pieces. Kien Hoang, his brother, Khiem Hoang, and Michelle Givens co-founded the salon in 2000, ...
by Stacey Soble
Instant Access for Clients with Shortcuts mySALONapp
Branded client apps are no longer just for the large-scale salons, thanks to the new mySALONapp just released by Shortcuts Software.Salons of all sizes using Shortcuts can now run their own customizable mobile apps, available for their clients ...
by Stacey Soble
The Relentless Rise of Instagram: Predictions for 2016
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...
The Big Switch Comes to Instagram
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...
Top Salons Across the Country Participate in HAIRraising for Boston Children’s Hospital
On Sunday, April 10, top salons throughout the United States will participate in the HAIRraising Cut-a-thon, a massive, one-day fundraising event benefiting Boston Children's Hospital’s Heart Center. Founded in 2010 by longtime ...
Exploring Intimacy at Serious Business 2016
Despite the fact that vibrant Mardi Gras parades were going on all around them, nearly 2,000 salon owners, managers and stylists gathered in the historic Saenger Theater January 31-February 1 in New Orleans for Serious Business 2016.The ...
by Stacey Soble
The Future of Luxury
Daniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ...
by Stacey Soble
Communicating in Times of Crisis
Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.When a ...
by Zane Hagy
Salon Tour: The Dry House
The Dry HouseNashville, Tennesseethedryhousenashville.comOwners: Ali Ryan and Cassidy BentleyYear Business Established: 2014Salon Style: high class and badassSquare Footage: 1,850Number of Styling Stations: 20Equipment: Custom farm sinks, ...
Destination Luxury: Targeting the Luxury Client
The word luxury conjures up lots of images—a gleaming Rolls Royce parked in front of an opulent mansion; champagne frothing over an expensive crystal glass; and fine leather handbags stitched by hand.Luxury can also be applied to ...
Personal Compass: Amanda Hair
One might say Amanda Hair’s last name foretold her destiny.As early as high school, the entrepreneurial-minded Hair worked in retail, becoming a store manager before she could legally buy a beer. But as a client at the Bob Steele Salon in ...
ISBN's Support Our Future Webinar
Join Gordon Logan, ISBN’s government relations chair, and Frank Schoeneman and Tony Fragomeni from Empire Education Group, on March 2 at 2 p.m. EST/11 a.m. PST to learn how the recent developments impact your salon or spa ...
by Stacey Soble
9 Marketing Ideas for Valentine's Day
Show your clients some extra love this Valentine's Day with these marketing ideas designed to attract new clients and encourage existing ones to rebook:Repurpose Remaining Christmas Stock: If you have leftover stocking stuffers from ...
by Stacey Soble
Watch Live Online Tonight: Hair Color Inspiration from Club Intrigue
Tonight Club Intrigue presents their In The Club event, featuring contemporary hair color and top inspirational looks for 2016. National Goldwell Artist Nick Pagano will be sharing an array of industry techniques including color ...