Salon Management
OPI’s Brand Beginnings: An Interview with The First Lady of Nails Suzi Weiss-Fischmann
The OPI success story began not as a professional nail care brand, but as a dental supply company. Realizing that dentures and artificial nail extensions share the same chemistry, OPI co-founder Suzi Weiss-Fischmann saw an opening in the market and ran with it.
Falling For Flatte: Smith & Cult's Fall 2016 Collection
Smith & Cult has released its fall 2016 collection, which showcases a matte trend in lips and nails.
New Dyeblox Prevents Hair Color Stains and Protects Skin From Chemicals
Dyeblox is a new healthy skin protection that prevents stains and protects skin from chemicals. It goes on smooth and dries to form a shield between the skin and the dye.
V76 by Vaugh Introduces Men's Fragrance and Facial Care Products
Ladies are not the only ones that need to give their skin a little more care in colder months, and V76 by Vaughn’s new launches are here to help prepare your male clients for winter winds.
Breaking into the Blowdry Market
In an effort to compete with the blowdry bars in his community and attract a new niche market, Adam Broderick teams up with Color Wow to develop his new AB Style Bar at his Southbury, Connecticut location.
by Stacey Soble
All That Glitters: Glitter Nail Polish from Holiday and Winter Collections
See our top shimmer and glitter picks from some of your favorite brands' holiday and winter 2016 collections.
by Jamie Newman
Olaplex Education Packs Rooms of 1,500 People with Guy Tang
The Olaplex World Tour featuring Guy Tang draws stylists from around the globe. In large venues throughout the world including the U.K., Sweden, Finland, Norway, Russia, Chile and Germany, the education experience has packed rooms with upwards of 1,500 people.
by Jamie Newman
Honing a Curly Hair Expertise
Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.
by Stacey Soble
Reimagining Skin-care Education
With an ipad located in the retail area, clients and salon staff members can connect with a Skin Authority expert via Skype or Facetime for an at-the-moment consultation at any time. Skin Authority recently partnered with Salon Services to get the system into salons, helping them with skin-care education and retailing.
SASSI's Salon Secrets Program Gives Pros A Chance to Win Big
Write a short essay revealing the secrets to your salon success and you just might win a trip to America's Beauty Show next March, compliments of SASSI, the Salon and Spa Specialty Insurance agency. Find out the details of the competition.
by Stacey Soble
4 Products and Ingredients to Keep Clients' Skin Hydrated, Bright and Healthy
To erase damage and combat cool, dry weather, here are some products and ingredients that will help clients care for their skin through the cold months ahead.
by Jamie Newman
Smith & Cult Presents 2016 Holiday Kits
Smith & Cult has introduced its 2016 holiday kits, perfect for salon retail. This year, the brand has curated three collections: The Shining Lip Lacquer Trio, Nail Collection and Nail Collection Deluxe.
10 Salon Marketing Tips to Make Halloween Profitable (and Fun!)
Draw in new clients, promote special services and offer in-salon tricks and treats to foster community engagement this October 31st.
Why Gadabout Selects a Word of the Year
While a mission statement helps guide the management decisions Jana and Frank Westerbeke make for Gadabout SalonSpas, with seven locations in Tucson, Arizona, they work with their team to select a word each year that becomes the focus for how they interact with clients, market their services and participate in community activities.
by Stacey Soble
Try These 4 Steps for Holiday Retail Success
Tracy Liguori, Scruples co-president mar-keting/advertising, off ers advice for salons to build retail sales this season.
Introducing EuforaColor Artisan Shades and AloeLite Cream Lightener
EuforaColor presents 11 new Artisan Shades, as well as AloeLite Cream Lightener with a thick, creamy consistency.
Experience the Softer Side of Styling with Style Sexy Hair's "Not So Hard Up Gel"
Style Sexy Hair Not So Hard Up Gel, is the softer but still ultra-shiny version of the best-selling Style Sexy Hair Hard Up Gel. The new medium hold gel provides all day hold while still offering versatility and flexibility for restyling.
Sponsored by Sexy Hair