Instant Branding With Instagram’s Bite-Size Videos
The move by Instagram this week to introduce bite-sized video will accelerate the seismic shift to communicating via film and online, and provide a new platform to showcase the skills of the beauty industry, predicts social media expert Valorie Reavis of Linkup Marketing.
The Smooth Upsell
According to Nufree Founder Normajean Fusco, a savvy stylist can easily upsell profit-boosting hair removal services to the average client ticket and still handle the same volume of clients each day.
by Stacey Soble
Hairdressers DO Change Lives: A Beautiful Career
An inspiring video you should watch (and rewatch) every time you're having "one of those days." Joy LaMay won the Vidal Sassoon Scholarship Program because of this video that has the power to completely shift your perspective on why it's so powerful to be a hairdresser.
Facebook Finally "Likes" Hashtags
Facebook's decision to add hashtags – a decision which moves the social media forum to an open network and means any salon can get caught up in a trending topic. Linkup Marketing's Valorie Reavis explains...
How to Let Go of an Employee
As an owner, there will come a time when you have to let an employee go. In this blog, Akari's Allan Labos offers some serious strategies for ensuring its a smooth transition.
by Allan Labos
Teach Your Front Desk to Open the Sale
The Front Desk Doctor Kristi Valenzuela offers some quick tips to help your front desk team plant the seed on your latest salon promotion.
Personal Shopper 2013
If you’ll be updating your salon or spa in the near future, here’s a quick peek at some of the newest furniture and equipment items to hit the market, plus some shopping words of wisdom for the industry’s leading designers.
Bloomberg on PBA's Efforts to Change Tip Tax in Beauty Industry
Bloomberg Business Week featured a story on the Professional Beauty Association's efforts to change the way the government taxes tips earned in the beauty industry.
by Anne Moratto
How to Craft a Salon Newsletter
Akari's Allan Labos shows you why a salon newsletter is the most cost-effective way to involve clients in future sales, then offers some tips for getting started.
by Allan Labos
2013 Salons of the Year
This year’s competition witnessed salon and spa owners relax enough to let their personalities guide their design decisions, resulting in 20 distinctly different, incredibly creative, and visually witty SALONS OF THE YEAR.
by Stacey Soble
Technology-Infused Leadership
At the 2013 ISBN conference in San Antonio, Andrew Ranson challenged multi-unit salon owners to get to know technology well enough to lead their companies strategically.
by Stacey Soble
Millennium Software and Transworld Systems' Integrated Solution
Millennium Software and Transworld Systems recently announced a joint offering to provide clients an integrated solution to manage accounts receivable and increase cash flow. This integration is designed to automate the process, reduce overhead costs and produce clear and concise reporting.
Converting Fans to Clients
No matter what clients are considering‘buying or trying’ – a new color technique or the latest cosmeceutical brand –they go through a journey before they making the leap. This journey has long been documented by marketing experts.
How to Conduct An Effective Interview
The future of your business constantly depends on your ability to hire the best team members possible, and the stronger your interviewing skills, the more successful you'll be. Akari's Allan Labos offers seven basic steps to conducting an effective interview, as well as a wealth of tips.
by Allan Labos
SOTY 2013: Bijin Salon and Spa
Take a visual tour of the 2013 SALONS OF THE YEAR honoree Bijin Salon and Spa of Prairie Village, Kansas.
by Stacey Soble
SOTY 2013: Blu Water Day Spa & Salon
Take a visual tour of the 2013 SALONS OF THE YEAR honoree Blu Water Day Spa & Salon of Kensington, Maryland
by Stacey Soble
SOTY 2013: Cortello Salon
Take a visual tour of the 2013 SALONS OF THE YEAR honoree Cortello Salon of Jacksonville Beach, Florida
by Stacey Soble