Marketing & Advertising
5 Keys to Building a Strong Bridal Business
Sam Villa ArTeam Member Anna Peters shares her advice about preparing for wedding season.
Cashing In: How to Increase Your Prices and Grow Your Business
For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.
by Mary Kaleta
Harry Wood Shows Stylists How He Brings in $60K in Retail Sales
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
by Stacey Soble
A Beauty Service with a Reading
New York's Boom Boom Brow Bar is enriching its client experience by adding tarot card readings to the service menu.
Branding Your Salon for Excellence
In this blog, Minerva's Jeff Grissler helps salon owners understand the important role their brand plays when making a true connection to their clientele.
When Clients Ask for a Discount
Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.
When Clients Ask for a Discount
Salon Interactive's Jim Bower helps beauty professionals navigate the different types of requests for service discounts, weighing when it's worth investing in a client and when it's not.
by Jamie Newman
Phorest's Salon Summit Encourages Owners to Grow in 2019 with Key Business Advice
A cavalcade of top-notch business speakers at the 2019 Phorest Salon Summit in Dublin, Ireland, fire up the nearly 600 salon owners in attendees, preparing them to grow in the year ahead.
by Stacey Soble
5 Medispa Treatments that Promise Big Returns in 2019 and Beyond
If you're contemplating integrating medispa services into your spa menu, a look at the five most popular trending services can point you in a profitable direction.
The 10 Most-Liked Photos from @ModernSalon this Week
The first week of 2019 has drawn to a close. See the most-liked posts from our Instagram from December 31-January 6.
by Mary Kaleta
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Salons, Get on That Luxury Hotel's Radar
Marco Pelusi's interest and involvement in his area has meant new business for his salon and the forging of important relationships.
by Anne Moratto
Offering a "Scentsory" Experience to Your Salon Guests
Eufora International announces the launch of their Wellness category, which gives salon professionals an easy way to bring the booming wellness industry to their guests in a seamless experience to complement their existing hair care offerings. The line of candles, essentials oil blends and air mists help to create an exceptional “scentsory” salon experience for guests, one that be customized to positively impact everything from heartrate to stress levels, memory and mood.
7 Tips to Supercharge Your Holiday Season
Zeezor's Chris Nedza is back with six holiday sales tips that will have you singing Ho, Ho, Ho!
4 Touchpoints of a Client's Social Media Experience
As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.
by Stacey Soble
Salon Digital Summit: 3 Keys to Positioning Yourself to Make Money from Social Media
It's no surprise that influencer marketing is marketing's biggest tool today. It's also one of the most exciting, fastest growing—and changing—areas for salon careers or professional development. Here's how to position yourself for Instagram success.
by Jamie Newman
Salon Digital Summit: The Business of Being a Beauty Influencer
Some strategies for creating content and then protecting your precious content once it's made.
by Anne Moratto