
Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
New York's Boom Boom Brow Bar is enriching its client experience by adding tarot card readings to the service menu.

The Tarot Card sign at Boom Boom Brow Bar.
Boom Boom, owner of Boom Boom Brow Bar in NYC, believes the path to happiness is filled with positive experiences, so in addition to serving up beautiful brows, she is introducing a different kind of experience that’s not just another trendy beauty service. This service is all about connection, guidance and feeling light. Acclaimed author and tarot reader, Margot Berwin, will be raising the positive vibrations at The Boom with tarot readings.
Berwin is a successful spiritual novelist with Random House (Hothouse Flower and the Nine Plants of Desire and Scent of Darkness), who spent 16 years studying with a shaman from New York City. Reading tarot is a natural outcropping of all Berwin’s metaphysical and shamanistic studies and a way to help people find clarity and confidence.
“My readings spiritually nurture and empower people…I pass along insights, direction and messages, so they can feel light and beautiful on the inside and out,” says Berwin.
Through the Boom Boom Brow Bar menu, Berwin will offer 20 minute readings for $30 and will be responsible for booking her own appointments. The readings will be conducted in an adorable private room within the salon.
“Margot has been reading for me for years, I love her energy and think it’s the perfect compliment to the Boom Boom brand and business. Tint and tarot!” adds Boom Boom.

As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.

Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram

In his new book "The Creative Mastermind," a writer and creative executive behind brands such as "Top Chef," "Fear Factor," and "Real Housewives," shares his insider knowledge for navigating today's chaotic content landscape.

Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA

Inside the Systems That Power an Elevated Salon Experience From seamless online booking to a team-first culture, J Gold Salon in Atlanta offers more than great hair—it delivers consistent, high-touch service with the help of partners like Boulevard and American Express.
Sponsored by Amex

In the SALON TODAY webinar sponsored by Phorest Software, Daniel Mason-Jones, Gayle Fulbright and Siobhan McCaffrey share successful marketing strategies that drive ideal clients and future talent into salons.

Are you taking advantage of your tech? Phorest guides the way to your best business.
Sponsored by Phorest

The national social media campaign challenges individuals to dip, dun or douse their hair with cold water for a good cause. Find out how to get your team and your clients involved in this charity that's perfectly aligned with the beauty industry.

A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.

In a class targeted to salon owners and managers, Summit Salon Business Center's Kristi Valenzuela offers a quick assessment and a list of success strategies designed to help them boost gift card sales.

Mother's Day is an excellent opportunity for gift card and retail sales for salons and spas, but an interesting new study ranks the states where mothers tend to received the best celebrating.

Hear first-hand from master trichologist Karen Gordon what the “root causes” of hair loss are and what the size of the hair loss/hair replacement market is today. Learn how YOU can get into this lucrative and fulfilling field, assessing your clients’ conditions and adding REVENUE to your business by offering this service and the retail products related to it.

Cash flow--everyone wants it, no one wants to ask for it. Imaginal Marketing shares 10 strategies for generating it in your salon.

This season, salons can entice holiday shoppers with artistic and unique gifts of beauty, in the form of Oribe’s 2023 Holiday Collection: Eternal Rituals. The 2023 lineup consists of seven, limited-edition gift sets, highlighting Oribe’s heritage craftsmanship and vivid storytelling by multidisciplinary artist and designer Louis Barthélemy.
Sponsored by Oribe

GlossGenius is launching Genius AI, the industry's first generative AI-powered marketing copilot.

Salon Coach Karen Hardee is back with 7 strategies to help your email marketing programs bring in additional revenue into your beauty business.

Artificial Intelligence can be a real help to a busy beauty professional. Ask A.I. to help you create some Instagram captions, and see how many other applications it can have in your life.