Marketing & Advertising
Is Your Software Underperforming? Switch it Up with Shortcuts
Sponsored by Shortcuts Software USA
Read More →
Salon Digital Summit: Setting Your Salon Social and Digital Objectives
Tech expert and beauty enthusiast influencer Sarah Bryant @sarah_louwho shared the stage with salon artist and educator Chief Behr @chiefbehrhair to talk about how to use social media for a variety of purposes.
by Anne Moratto
Salon Digital Summit: Social Media Success, Step-by-Step, with Mane Addicts
From something as practical as making sure to wipe the camera lens to what kind of content performs well on social, this panel offered great insight on how stylists can use social media to build their business.
by Anne Moratto
Salon Digital Summit: Personal Branding for Salons and Stylists: Defining Your Voice, Your Reach, Your Passion
The opening panel at Salon Digital Summit hosted by Eric Taylor offered such wonderful nuts-and-bolts advice about social media success with an emphasis on authenticity.
by Anne Moratto
Smart Marketing Tips for Salons
Money Mailer's Jane Massey shows salons how to increase client traffic and retention through direct mail strategies.
The Value of Salon Service Add-Ons: Extras That Count
Win a new client's repeat business with excellent service and the “something extra” that distinguishes your salon from a million others.
5 Free Google Tools to Drive Traffic to Your Site and Your Salon
At the Aveda Business College following Aveda's Global Congress, Google consultant Angelina Darrisaw spotlights free tools to drive prospective clients to your website.
Are You Using CBD in Your Spa Services? (Maybe You Should Be)
With CBD's surge in popularity due to its calming, anti-oxidant and anti-inflammatory benefits, Ruby Room in Chicago sees success with its CBD massage treatment and retail offerings.
by Jamie Newman
STAMP 2018: Offering a VIP Program to Reward Your Clients
After years of planning, Cutting Loose Salon introduced a new VIP program that rewards guests for their loyalty. The program, which has three levels, starts every guest at the Circle Level. After a guest spends $150 in the salon, Cutting Loose sends them an automated email with a $15 gift card. When the client spends $400, the salon gifts them a $30 gift card.
by Stacey Soble
STAMP 2018: Paris Parker's Employee Recruitment Material
In an effort to recruit passionate and authentic artists to join its team, Paris Parker worked with Imaginal Marketing to create a fast-paced video that captured the energy of Paris Parker and the passion of its stylists while creating a sense of welcoming.
by Stacey Soble
STAMP 2018: Creating a Salon Mantra or Mission Statement
When Penzone Salon + Spa opened its newest location in May 2018, it took the opportunity to completely reinvent the brand. Working with business consultant Venn Brand Group and the micro agency The Wonder Jam, the salon realigned its spa mantra to “We improve lives from the outside in.” This mantra supports the salon’s new holistic approach to beauty.
STAMP 2018: Re-Branding Through Marketing Illustrations
Ginger Bay is proud of its 27-year history within the St. Louis community and wanted its brand to reflect its longtime presence. To promote the rebrand, Imaginal Marketing incorporated the St. Louis Arch and local scenery into an illustration, using the tagline Share The Love—STL is the nickname for St. Louis as well as its airport code.
by Stacey Soble
STAMP 2018: Capture More Bridal Business by Creating a "Bridal to Go" Program
Zano launched Bridal to Go. One staffer handles all bridal bookings, coordinating staff and upselling services before and after the wedding day.
by Stacey Soble
STAMP 2018: Merging Salons? Try This Eye-Catching Marketing Announcement
When the lease ended on one of Atelier’s three locations, the owners decided to merge their team members into the other two locations. The salon hired Imaginal Marketing to design the eye-catching announcements in the form of a poster, a banner and an email announcement.
by Stacey Soble
STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
by Stacey Soble
STAMP 2018: The SpaCanna Escape
Apothecanna’s philosophy, aromas and textures perfectly resonated with the Habitude guest, so Inez Gray determined 4/20 was the perfect date to co-brand with the cannabis-derived line on a Mother’s Day campaign, because “What do Moms need more than weed cream?” The spa sold more than $45,000 worth of gift cards, attributing its success to the controversial and exciting campaign.
by Stacey Soble
STAMP 2018: Try a Guerilla Marketing Campaign
Two of RedBloom Salon's master stylists took the lead on a marketing project that had some legs. Without telling the team why, they asked each member why they love what they do and collected the responses through an online form. On a Monday, when the salon was closed, the team leaders used window markers to write the responses on the salon’s windows to surprise both the guests and the team members.
by Stacey Soble
Expand Your Influence: Salon Digital Summit Takes LA in November
The intensive, hands-on learning experience will explore the art of digital and social media to grow a salon professional’s influence and business. VIP attendees will include members of the MODERN SALON Artist Connective, celebrity stylists and influencers.