Marketing & Advertising

20 Proven Salon Marketing Ideas

SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.

How 2 Pros Found a Certified Organic Product Solution

While organic products have been available for hair and skin for years, recent technology has helped develop green products that also perform at a high level and smell great. Two beauty pros discuss how Intelligent Nutrients is helping them serve all their clients needs while sustaining the planet.

All The Ways To Price Your Specialty Hair Color

By the hour, by the level, by the bowl. Those are just some of the ways stylists are setting their rates for specialty hair color. Specialty color is hard work so don’t sell yourself short. Specialty color is also creative, and here are some creative ways stylists are charging for their artistry!

Sponsored by SalonCentric

9 Companies That Got "Brand" Right

Author Lindsay Pedersen defines nine criteria behind the best branding strategies, and backs each one up with a specific real-world example.

Rebooking Really Not Happening? This May Be Why

A guest blog post from the founder of HairHoncho, a new free app for stylists and clients, alike.

Instagram Creator Account Profiles Offer Tools to Help Influencers Better Work With Brands

Instagram has launched a creator profile tailor-made for influencers, and there are plenty of reasons why it might be worth making the switch from a business profile to a creator account.

Are You Losing Money On Your Toning, Retouch Or Highlight Services?

The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.

Sponsored by Vish

STAMP: Show Us Your Best Marketing Ideas

SALON TODAY's marketing competition STAMP is searching for great ideas. Deadline has been extended to June 15, 2019!

4 Last-Minute Ideas to Promote Mother's Day Deals

As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.

Make Every Drop of Color Count with Vish Front Desk

A new feature from Vish makes sure your staff members document every color service their clients receive, preventing color revenue from walking out the front door.

Inventing the Future of Retailing

Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.

5 Marvelous Marketing Ideas for Mother’s Day

With Mother’s Day just around the corner, we thought we’d share some maternal marketing inspiration.

Schedulicity Gives $10K Monthly Grants to Salon and Barbering Industry Professionals

Ok, listen up.  This is open to licensed stylists and barbers who post a video to Instagram with the hashtag #SchedulicityCares, explaining how the money would be used.

3 Good Reasons To Add Scalp Treatments To Your Salon Menu

Are scalp treatments the new balayage? Are these luxurious and beneficial treatments the next salon service poised to explode and also go the distance? All indicators point to yes! Are you ready ride the scalp treatment wave and take advantage of the opportunity to meet the growing demand for these services?

Sponsored by René Furterer

Tips On Upping Your Retail Game

Jack Panico offers his tips on how to make salon retail more profitable.

5 Keys to Building a Strong Bridal Business

Sam Villa ArTeam Member Anna Peters shares her advice about preparing for wedding season.

Cashing In: How to Increase Your Prices and Grow Your Business

For many hairdressers, the topic of raising prices and facing clients seems so overwhelming that they let years pass without broaching the subject. Here, Artist Connective member Derek Cash share his tips for managing your service prices.