Marketing & Advertising

STAMP 2019: Urban Betty's New Website Drives In New Clients

With its whimsical imagery, clever vernacular and an ability to find a stylist that matches your personality, Urban Betty's website brings in 700 new clients a month.

STAMP 2019: Interlocks' Website Takes Video to the Next Level

As it embraced med spa , Interlocks Salon decided to step up its website adding many video descriptions to help visitors understand the salon's new menu offerings.

STAMP 2019: Urban Betty's Revamped Email Newsletter

Urban Betty's sleek, newly designed email newsletter attracts 19,000 subscribers, helping drive new appointments in the salon.

WEBINAR - How to Help Your Staff Create Visual Content that Aligns with Your Brand's Identity

On September 23rd at 11:00 AM PT/2:00 PM ET, industry expert Zoé Bélisle-Springer will discuss how your salon can achieve a sustainable competitive advantage.

Sponsored by Phorest

STAMP 2019: Whip Salon's Charlie's Angels-Inspired Direct Mail Promotion

When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.

STAMP 2019: Twiggs Gives Clients Celebrity Looks on a Local Television Appearance

Kim Kardashian, Chrissy Tiegen and Sarah Jessica Parker were the inspiration behind some makeovers Twiggs Salon created to showcase their expertise on a popular local morning program.

STAMP 2019: Blo's Print Ad Raises Eyebrows

Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.

Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Sponsored by STX

How to Handle a 1-Star Review

Getting a 1-Star review can be painful, but Lauren Bakos shows you how to manage your response carefully, and you may even turn that lemon into some traffic-driving business.

The Making of a SALON TODAY Cover

An early morning wake-up call, multiple wardrobe challenges and months of planning go into one of our owner-focused covers. Find out how it all comes together.

Grow Your Business with Automated Marketing

Marketing your business is a top priority; if you don’t market, you won’t attract new clients or keep the ones you already have. Good news: Your marketing strategy doesn’t have to be time consuming or complicated to make an impact.

Sponsored by STX

Five Reasons to Private Label and Future-Proof Your Salon Retail Business

With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!

Sponsored by Naturich

5 Critical Website Must-Haves

Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.

5 Myths About Online Booking…Busted!

If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.

Sponsored by STX

Salon Leadership Series Part 1: Leaders Are Influencers

Be Inspired Salon's Kati Whitledge shares ideas on how leaders can be influencers, starting with visualizing where they are now and where they want to be in five years.

Tips for Targeting Male Clients this Father's Day

Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.

Customer Service: How To Keep Your Client Happy

It’s not just about doing great hair, makeup, nails or skin care. So much of keeping your client happy is customer service. Eric Fisher shares his ten tips on making the client feel valued and important.