STAMP 2015: Nuovo's Website
NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...
by Stacey Soble
STAMP 2015: Scott J's Website
ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
by Stacey Soble
The Modern Grapevine
The advent of the internet, then social media, has forged an intelligent beauty consumer—one who is on top of the latest trends, who researches product ingredients herself, and who always has an eye out for a value-added service or ...
by Stacey Soble
5 Reasons to Update that MySpace Page!
What? Did I just show myself as outdated by referencing MySpace in a current article? Well, it’s still out there, along with dozens of other social media outlets and online tools you’ve used in the past. Do a quick online search ...
by Zane Hagy
Boys and their Toys
The way to a man’s heart—and ultimately his hair—is through his smartphone. Salon owners sound off on how to leverage today’s mobile technology to grow your male client base. Men love their gadgets. So could the ...
Selfie Statistics
Think selfies are a passing fad? Well, consider some of these fun facts about selfies, and you might start thinking about how leveraging this behavior might boost your own beauty business:According to Phandroid.com, approximately 93 million ...
by Stacey Soble
Cheeky Strut's Selfie Station Ignites Salon Marketing
Nearly seven years ago, Kaite Lyn Christoffersen launched her sassy little salon concept in Grand Rapids, Michigan. Cheeky Strut is quirky, yet feminine, just the way Christoffersen wants clients to feel when they leave the salon. “Cheeky ...
by Stacey Soble
Pandora's Box of Social Media: 7 Things You Must Do
Odds are, everyone reading this has opened the Pandora’s Box of social media for their salon. It’s a mistake not to, because there are so many wonderful opportunities inside. However, oncethe box is open, you must be very careful to ...
by Zane Hagy
ST200 Salons Celebrate Through Social Media
To the anticipation and excitement of salon and spa owners around the country, we notified applicants of their status in our 2015 Salon Today 200 competition on December 1. Each applicant was notified by email whether or not they made this ...
by Stacey Soble
A Familiar Face-book
The time has come. Although you all know our stand on social media at work (an ESSENTIAL, duh!), up until this point there have been many businesses who have continued to hold out, and not allow employees to utilize Facebook during the workday. ...
by Stacey Soble
10 Tips To Instagram Stardom
We are often asked how to get recognized on instagram. We know it’s not easy, but it is SOOOO worth it. Many professionals have earned new clients as a result of a great IG page. Ten tips to Instagram stardom here.
New Facebook Feature Helps You Be Thankful
Less than a year ago our newsfeeds were swarming with everyone’s Look Back videos on Facebook. You know, the ones that made us laugh, cry and most importantly, took us on a trip down memory lane? Well, prepare yourself because Facebook is ...
by Stacey Soble
Facebook's New Photo Update Allows You to Tell Your Unique Salon Story
Click, click! We know your manicured fingertips are always snapping pics, so why not put those selfies and creative shots to good use? We’re fans of the power of storytelling, so you better believe we’re taking advantage of the new ...
by Stacey Soble
Stack Your Insta-Hand
Staying on edge is key to running a successful business whether it’s product, service or social. It’s time to up your ante on Instagram, and we’ve got five cool tricks to show you how.
by Kelly Ehlers
Shaping Pinterest Proportions
Last up on our Social Media Sizing Guide, Pinterest. Your salon is every guest’s go-to guide for beauty. Pinterest should be an extension of the assistance and inspiration you give to every guest. A place to showcase guest transformations, depict visions of upcoming hair trends, and how-to articles for all the latest styles. As a professional it’s important that your brand and your image portrays your exceptional level of service and skill. Optimizing your visual portfolio will help you portray that professionalism and make your pins stand out.
by Kelly Ehlers
STAMP 2014: Blo's Creative Social Media Post
Blo captures a STAMP award for its creative social media post, when owner Bryan Nunes turns arctic weather into a clever post which goes viral.
by Stacey Soble
STAMP 2014: Charles Penzone's Fun Social Media Post
The Charles Penzone Salons didn't pick up an Oscar, but captured a STAMP award for its fun-filled social media post inspired by the Academy Awards.
by Stacey Soble