A Night to Honor Success
At the close of Serious Business 2013 in New Orleans, salon owners, managers and staff members representing 72 of the SALON TODAY 200 celebrated their success with one another at a special reception.
by Stacey Soble
Make the Move to Mobile and Keep Everyone Happy
Shortcuts' CEO Paul Tate shows you how to make your front desk team more focused on the clients in your salon by embracing new services available through mobile phones.
by Paul Tate
The 2013 SALON TODAY 200: Customer Service
Profiling the 2013 SALON TODAY 200 honorees in the category of Customer Service.
by Stacey Soble
Personal Service Using Tablets at the Chair
Shortcuts CEO Paul Tate takes a look at how the tablet will change the chairside consultation and strengthen the relationship between the stylist and the client.
by Paul Tate
The 12 Days of ST200: Announcing Customer Service Honorees
These salons captured honors in the 2013 SALON TODAY 200 category of Customer Service.
by Stacey Soble
70% is Not a Good Number
Group 3 Marketing's Bart Foreman shows salons how to battle the average 70-percent new client defection rate with some trigger-marketing tactics designed for the Age of Now.
by Bart Foreman
Branded Salon Materials
Branding Strategy, service menu, mission statement, business card, recruitment brochure, client referral and on-hold message.
5 Key Consultation Questions
Danielle McDowell, co-founder of MyBestFriendsHair.com, helps stylists make a great first impression with five questions to ask in the first client consultation.
The Stylist's Champion: Harry D. Wood
After a successful 20-year styling career and several leadership roles at the Van Michael Salon in Atlanta, Georgia, Harry D. Wood felt that developing an educational program that helped stylists excel at their careers and enhance their income was his next entrepreneurial progression.
Do You Want Fries With That?
Are you an artist? Or are you simply taking an order?
Productivity vs. More Clients
For a salon business, continually gaining new clients is important, but the simplest, cleanest, most profitable way to really grow your company is to maximize your existing client base.
Customer Service Lessons from the Mouse
Dennis Snow, author, longtime Disney veteran, and the keynote speaker at PBA Symposium, demonstrates that Mickey Mouse can teach a salon a thing or two about customer service.
by Stacey Soble
Foursquare Helps Redefine Salon Loyalty Programs
It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.
by Kelly Ehlers
The Big Deal About Loyalty
Group 3 Marketing's Bart Foreman dismisses salons' belief about client loyalty and recommend three areas where owners should focus to grow their businesses.
by Bart Foreman
Keep Your Salon Buzzing
How do you find great stylists to work in your salon? My answer is always the same:
Stampt Launches Free Mobile Customer Loyalty App and Service
The days of paper loyalty rewards cards for salon and spa owners are coming to an end. Salon and spa owners seeking to gain new customers and increase loyalty now have a powerful and free social and mobile tool to help get consumers through their doors and keep them coming back.
Mid-Year Beauty Trends to Help You Plan
As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:
by Bart Foreman