Danielle McDowell, co-founder of MyBestFriendsHair.com, helps stylists make a great first impression with five questions to ask in the first client consultation.
by Danielle McDowell
August 17, 2012
5 min to read
Danielle McDowell, co-founder of MyBestFriendsHair.com.
Relationships surround us everywhere we look these days: happy families, couples holding hands, best friends laughing during a lunch date, 25 eligible bachelors or bachelorettes competing for a weekly rose...
Yes, these are the relationships that are easy to identify, but what about other significant relationships that are vital to a happy and healthy life that aren’t typically on public display?
Ad Loading...
As a stylist, the ability to develop and maintain trusting relationships with your clients is just as important to your success as your scissor craft and color expertise. Like any great first date, first impressions spark lasting impressions.
To help you have a successful first consultation with your client, here are five key consultation questions every professional stylist should ask to lay the foundation for a great hair relationship.
**Danielle McDowell is the co-founder of MyBestFriendsHair.com, a site that connects clients with products, stylists and salons.**
What do you like/dislike about your hair now?
Get to the Point: Get the skinny on the good and the bad.
Ad Loading...
It’s always best to identify what the client views as her strengths, and it also gives you a platform to build on. Does she love that she has very subtle hints of red in her brunette hair? Suggest color that will define this already present trait. Likewise, it’s also smart to know what your client views as a “weakness” to her hair, because it provides you with an opportunity to improve not only your client’s hair, but her confidence as well. If your client complains about how thin and lifeless her hair is, a cut that adds texture and body may make her day, and make her look forward to her next appointment with you.
What is your least favorite style you've had and why?
Get to the Point: Know what to avoid.
If your client says she can’t stand sweeping bangs across her forehead (and ultimately in her eyes), then definitely do not recommend any type of bang style, no matter how well they would frame your client’s face or how in style the trend is. If she doesn’t like them, no matter how great of a job you do cutting those bangs; she will be dissatisfied with the cut, and with you.
What products and styling tools do you have at home?
Ad Loading...
Get to the Point: This will help identify where you can have a teaching moment, not to mention a potential for a product sale.
Everyone loves leaving a salon with beautifully styled hair, but after that first at home shampoo, that style becomes nothing more than a happy memory. Asking clients what products and tools they have at home will give you information and inspiration on how to style your client’s hair after her color and cut. Use the same tools your client has at home, and teach her how to perform the same style you did, which empowers her with her new cut. This is also a great opportunity to suggest products; careful though, pushing product on clients can turn them off to their overall experience with you or the salon, so simply suggest great products to make every day styling easier for your client. Matching the style of your client’s hair to her everyday lifestyle and routine will make her happy with her cut and also build trust.
What celebrity has your favorite hairstyle?
Get to the Point: Dissect the style, and pick what elements you can achieve with that person’s hair.
Part of being a celebrity is having great hair, and part of being a great stylist is being able to translate celebrity hair to that of the everyday great woman. As it can often be difficult for a client to accurately describe what she is looking for in a great color and cut, ask her to share who in Hollywood has the best hair, and what specifically she loves about it. Hopefully, if your client has an adorable blonde pixie cut mirroring Michelle Williams or Carey Mulligan, she won’t start raving about how gorgeous Kim K’s dark flowing locks are. However, if your client has flowing locks and starts talking about Carey’s pixie, you will clearly know which direction you and your adventurous client may be headed.
Ad Loading...
Do you have any pictures that inspired you?
Get to the Point: a picture speaks a thousand words.
Just like a bob, this saying never goes out of style; it is simply modified to speak to the current generation. In order to assist in your client and you having the same vision about her hair, using pictures is a great way to identify the exact shade of red your client is dreaming about, or exactly what kind of layering she desires as she continues to grow her hair out. If you can create an opportunity to connect with your client on the phone prior to her first visit, ask her to bring in a couple pictures. If not, have a couple of hair magazines ready for her when she arrives in order to not consume too much time.
Just like first dates, first time consultations are impossible to predict, but by being prepared with these questions, in addition to other useful tips My Best Friend’s Hair provides (including an iPad app to help consultations), successful consultations can lead to long lasting, healthy, and happy hair relationships.
Danielle McDowell is the co-founder of MyBestFriendsHair.com, a site that connects clients with products, stylists and salons.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan.
The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry.
Here’s to your summer season working as hard as you do!
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.