CMJ Designs
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
ClienTrak! Software
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
2009 Salon Software Guide
Hands down, your salon software is the most critical tool for managing and growing your business. This Clip-and-Save Guide helps you evaluate and compare your options.
Want to Boost Retail? Meet BOB.
As part of PBA Beauty Week, held in cooperation with Cosmoprof North America, this year’s PBA Symposium brings together leaders from all sections of the beauty industry for an unprecedented opportunity to explore complex consumer trends every professional needs to know to stay ahead in today's competitive, retail-driven market. To support salons in reevaluating retail and meeting the expectations of consumers, PBA and the PBA Foundation will release its landmark study, Business of Beauty: Maximize Your Profitability.
A Little "Me Time"
What do you do to put balance in your life?
Salon Owners & Execs Network at ISBN: Special Video Report
More than 110 salon and spa industry leaders gathered earlier this month at “Making Connections,” the annual ISBN Conference at the Ritz Carlton in Amelia Island, Florida. MODERN SALON Media Associate Publisher Michele Musgrove was onsite representing SALON TODAY, and talked to salon executives and sponsors about the state of salon business today
Show and Tell
SALON TODAY always is looking for great examples of salon and spa marketing pieces for our Marketing department that runs each month. Show us your stuff—your business cards, service menus, brochures, and promotional pieces. You can email digital copies to Alison Shipley at ashipley@vancepublishing.com or send in the printed copies to: Alison Shipley; Salon Today, 400 Lincolnshire, IL 60069.
Edutainment in the Salon: A Boston Owner Integrates Touch-screens into Station Mirrors
Boston’s Fenway neighborhood not only is the home of the famous ballpark, it’s also houses many of the city’s landmark cultural, medical and academic institutions. The neighborhood recently welcomed Phillipostyle Hair Studio (phillipostyle.com), a salon owned by Phillipo Caporrella, whose love of cutting-edge technology is creating a unique environment for staff and clients alike.
PBA’s Salon/Spa Industry Tracking Survey Reveals Challenges, Shows Encouragement
The Professional Beauty Association recently release the first quarter 2009 results from the PBA Salon/Spa Industry Tracking Survey, a new report that will be published quarterly. Conducted via a panel of 600 salon/spa owners from around the country in consultation with PBA Economist Bruce Grindy and the PBA Salon/Spa Leadership Council. In addition to reporting on industry-wide trends, the survey also provides cross-tabulated results based on annual sales volume.
Saying Thanks: The New Marketing Strategy of Gratitude
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
by Stacey Soble
Getting clients to rebook before they leave
Rebooking is the quickest way we can uplift sales and create better walking adverts. Our clients who rebook before they leave make 50% more visits per year than those that wait to book from home, but most stylists hate to think they are pushy sales people.
Designers’ Challenge
Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers’ most pressing questions.
Are You Keeping your Promise to the Customer?
Follow the four strategies that ensure your brand keeps its promise to your customers.
by Neil Ducoff
Exterior Design: Zona Salons
At Zona Salons in Norwell, Massachusetts, Frank Zona employs a standard internal inspection process to routinely check the salon’s cleanliness. While recently working on an interior redesign with an architect, he decided to use a similar process to critique his external appearance.
5 Questions for Van Council
We invited Peggy and Dave Sinibaldi, owners of the David Anthony Salon & Spa in Lorain, Ohio, to be the reporters. They chose to interview Van Council, owner of Van Michael Salons in Miami Beach, Florida, and Norcross and Atlanta, Georgia. Here’s part of their conversation:
Branding Your Salon's Decor
Consultation with Todd Shea, marketing director for Aware Personalized Branding
Good design influences psychology
When it comes to influencing your salon’s sales, your environment plays second fiddle only to your service providers’ retail skills. Eurisko’s Leon Alexander, Belvedere’s Leslie McGwire and Takara Belmont’s Jason DeSantis give us their perspectives on how good design influence consumer psychology and impact retail and service sales.