Business Webinar: Conquering Retailphobia
Is retailing a struggle for you? If it is, you're not alone, many salon professionals find "selling" to be a challenging skill. "Conquering Retailphobia" is a powerful program of systems and solutions that will show you how to do it with confidence and creativity.
Harmonix—Vern Shears
Vern Shears, from Harmonix, interlock with additional shears to cut, texturize and style—all at the same time. Confused on how they work? Don’t worry, we were too. We asked Claudia Diesti, a stylist who has been using the shears for three years at The Spa at Wellington Green in Wellington, Florida, to explain how they work.
Neil Ducoff's "No Compromise Leadership" (Book Review)
Review of Neil Ducoff's "No Compromise Leadership" by Patrick Heany, co-owner of Mango Salon.
Improve salon client retention by acting faster
One of the most common ways to calculate client retention is to take all the clients (either new or repeat) over a 30-day period, then look forward 90 days to see who returned and who didn’t. But why would you ever want to wait 90 days to know if you lost a client?
Eco-friendly lighting for salons
Shed some light on an artistic situation. Today, several lighting manufacturers are designing with the salon in mind, and their energy-efficient choices prove they’re also taking the environment into account.
Ups and downs of building a salon
Five salon and spa owners share the ups and downs of their recent build-outs.
Battle of the Hair Salons in STL
Salon clients and other VIP guests crowded the Ameristar Casino Home Nightclub in St. Louis recently to cheer on stylists from six area salons who competed in the first annual Battle of the Hair Salons.
Dermomagnetic Iron Mask Facial
The “iron mask” is an exclusive Dermophisiologique patent since 1975. It is a deep-cleansing, anti-aging treatment that combines iron, lipids, zinc, beeswax and black cure oil.
Trends from 2009 Salons of the Year
When you analyze more than 100 SALONS OF THE YEAR applications and review more than 1,000 images, you begin to pick up on some interesting design trends. Here are a few trends that piqued the interest of the SALON TODAY staff …
Salons of the Year 2009: Judges & Process
In a world where successful businesses attract client communities by marketing experiences, an intimate knowledge of one’s target audience provides the best build-out blueprint.
Do-It-Yourself Style
When your salon’s clients go through their lives looking fabulous, they serve as very successful walking billboards. But when a woman struggles to style the cut your salon created, then you’re not doing her or your business any favors.Determined ...
Global Salon Business Awards Moves to ABS
At the America’s Beauty Show Leadership Brunch, Paul Dykstra, CEO of America’s Beauty Show (ABS) and America’s Beauty Network (ABN) announced that the Global Salon Business Awards will join America’s Beauty Show in 2010.
Top Tip: Build a Brand
Why build a salon when you can build a brand? Know what your brand stands for. For us that’s fashion.
Mascolo Family Announce Death of Guy Mascolo, Co-Founder of Toni&Guy
Guy Mascolo 29.02.44 - 06.05.09 Aged 65
The Age Game: Anti-Aging Services
Turning the clock back can PUSH profits forward. Find out how salons and spas address consumers’ latest demands for anti-aging products and services.
In Depth Report: Lush Lashes (PART 2)
Both salons and clients have dubbed new eyelash extension services “addictive,” and now, take-home alternatives are taking off, too. This month’s In Depth report investigates the growth opportunities and potential pitfalls in the eyelash market.
In Depth Report: Lush Lashes (PART 1)
Both salons and clients have dubbed new eyelash extension services “addictive,” and now, take-home alternatives are taking off, too. This month’s In Depth report investigates the growth opportunities and potential pitfalls in the eyelash market.