Salon Today
MenuMENU
SearchSEARCH
Ad Loading...

Technology Case Study: Interactive Marketing

From launching a website to going mobile with a salon App, today’s salon owners are plugging into technology to build stronger, competitive and increasingly more profitable businesses. If there was a Bell Curve for the rate at which salon owners adopt technology, where would you fall on the curve? Do you ride the cutting edge, being an early adopter of every next big thing? Or do you hold back, only testing the tech waters after being pressured by your staff and clients? For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.

Technology Case Study: Salon Sites

For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.

Building Buzz for Your Biz

After the North American Hairstyling Award winners excitedly claimed their trophies Sunday evening at Cosmoprof/PBA Beauy Week in Las Vegas, MODERN's Maggie Mulhern and SALON TODAY's Stacey Soble showed them how to leverage the opportunity during a class held Monday morning.

Tips for Retaining Your Staff

Jon Gonzales, founder of Hairdresser Career Development Systems, has more than 41 years of experience working as both a hairdresser and a salon owner. In an effort to help beauty professionals reach higher level of excellence, he offers these guidelines for identifying and avoiding the causes of staff turnover. Avoid these pitfalls:

Ad Loading...

Salon Iris Giveaway

Salon Iris software is offering the "Great Computer Giveaway." If you purchase a copy of Salon Iris software between July 1, 2010, and August 31, 2010, you will automatically be entered to win a free computer and monitor. The winner will be ...

Bye Bye Boomers, Hello Gen Y

If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.

Hairstylist competition at PBA

Calling all competitive stylists eager to showcase their creativity! Studio Wish Salon and Colour Cafe, owned by Rowena Yeager, is organizing and hosting, "Hairy Affair," a charity runway competition to be held at the Anatomy Nightclub in Cleveland, Ohio. Three grand prizes will be awarded at the end of the competition—paid trips to Beauty Week 2011 in Las Vegas, Nevada, including tickets to National Hairstyling Awards, PBA Symposium and Cosmoprof North America.

Renovate for luxury without high prices

A new look for your salon reinforces to clients that you are staying on point with trends in hair and fashion, but tightening purse strings have owners wondering how to do more with less. So, we asked a salon owner, a salon consultant and a distributor.

Ad Loading...