Increase traffic to your salon's web site with Twitter
NETWORKING IS VITAL to the success of any business, but you can bypass the Chamber of Commerce meetings and hop online. With more than 200 million people around the country using the internet, it’s vital that you take an online approach to your marketing efforts. Social media, especially, is growing at an exponential rate. Twitter, for example, has reached about 20 million users in the U.S. alone. In taking advantage of social media, you will build your business’ credibility and increase traffic to your website.
First-Time Philanthropist
Partnering with a charity to host an event not only raises money for a good cause, it can generate some goodwill, welcome publicity and new clients for your business.
One on One with Dean Horowitz: SEO Know How
AT THE PREMIERE ORLANDO International Beauty Event, Dean Horowitz, vice president of e-media for Vance Publishing (SALON TODAY’s parent company), coached salon owners and managers on how to put their best online foot forward. Back at home, SALON TODAY caught up with Horowitz to recap some of his favorite strategies for boosting a salon’s position with search engines:
2010 Salon Software Guide: Salon Zap
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: Salon Iris Software by CMJ Designs
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
2010 Salon Software Guide: MINDBODY, INC
When it comes to running an efficient, productive and profitable business, salon software is your most critical tool. This brief guide introduces you to the software players in the professional beauty industry.
Technology Case Study: Salon Apps
Salon apps the next tech frontier in a world where technology is constantly evolving, these owners are the pioneers.
by Stacey Soble
Technology Case Study: Software Solutions
When salon management software is used to its fullest potential, salon owners discover they are better managers and their salons are more profitable.
Technology Case Studies: Online Booking
Online booking the competitive advantage through online booking, these owners continue to build their salon business, even when their doors are closed and they’re home in bed.
Technology Case Study: Interactive Marketing
From launching a website to going mobile with a salon App, today’s salon owners are plugging into technology to build stronger, competitive and increasingly more profitable businesses. If there was a Bell Curve for the rate at which salon owners adopt technology, where would you fall on the curve? Do you ride the cutting edge, being an early adopter of every next big thing? Or do you hold back, only testing the tech waters after being pressured by your staff and clients? For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.
Technology Case Study: Salon Sites
For this year’s special annual technology issue, we decided to detail some salon owner case studies of five different areas of technological adoption: website construction, online booking, interactive marketing, managerial software and mobile apps. Wherever you fall on the curve, you’re bound to learn from the owners who are successfully employing these five technologies, helping you perfect your own tech strategy.
Building Buzz for Your Biz
After the North American Hairstyling Award winners excitedly claimed their trophies Sunday evening at Cosmoprof/PBA Beauy Week in Las Vegas, MODERN's Maggie Mulhern and SALON TODAY's Stacey Soble showed them how to leverage the opportunity during a class held Monday morning.
by Stacey Soble
Tips for Retaining Your Staff
Jon Gonzales, founder of Hairdresser Career Development Systems, has more than 41 years of experience working as both a hairdresser and a salon owner. In an effort to help beauty professionals reach higher level of excellence, he offers these guidelines for identifying and avoiding the causes of staff turnover. Avoid these pitfalls:
Salon Iris Giveaway
Salon Iris software is offering the "Great Computer Giveaway." If you purchase a copy of Salon Iris software between July 1, 2010, and August 31, 2010, you will automatically be entered to win a free computer and monitor. The winner will be ...
A Closer Look At The Salons Of The Year
As a group, the 20 finalists of the 2010 SALONS OF THE YEAR breathed some new life into the beleaguered construction business, spending a combined $13 million on renovation and build-out costs. The average design investment was $652,186.
by Stacey Soble
Bye Bye Boomers, Hello Gen Y
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
by Bart Foreman
Biggest design challenges for salons
This month, we asked salon owners who had recently completed renovations or new salons the following: What was the biggest challenge about your design and how did you overcome it?