MENU
SEARCHAs your salon’s leader, one of your important roles is to serve as a conduit between the beauty and fashion worlds and your stylists who work your frontline. So this month Salon Today asks: “How do you and your staff stay on top of seasonal trends?”
As your salon's leader, one of your important roles is to serve as a conduit between the beauty and fashion worlds and your stylists who work your frontline. So this month Salon Today asks:
"How do you and your staff stay on top of seasonal trends?"
See a sample of the H Factor by clicking on this link.
"AT SAMUEL COLE AND SALON MOXIE,
we publish a seasonal trend report that is
distributed to our entire team. We call it
"the H Factor" because it is named after
the author Nichole LuMaye's nickname, H.
The joke in the salon is that Nichole has her
Ph.D. in glossy fashion magazines and her
favorites are Italian Vogue and W. So my
husband Jack approached Nichole and asked
if she would start sharing that information
with fellow stylists. The first issue featured
the major trend of Ombre color. At the time,
no one other than Sarah Jessica Parker and
the Parisian elite were ready to the switch
to a ‘rooty' look flowing into light ends. Our
stylists were able to perfect the technique
and start transitioning their clients in that
direction. We have several clients who,
almost a year later, are bringing in images
of this trend and we are able to give it to
them without any guesswork. Overall, we
feel like the "H Factor" keeps us on top
of our game and opens our minds to look
at the art of hairstyling from a different
perspective.
JACK AND JOELLE RAY, OWNERS
SAMUEL COLE AND SALON MOXIE
RALEIGH, NORTH CAROLINA
"BEING A WELLA SALON, we take new trend
ideas from their education and make them
more salon-friendly to do and reproduce. We
then share these ideas with clients, introducing
them by saying, ‘I have a suggestion,' or ‘Are
you ready for a new idea?'"
TODD GRUBBS, OWNER
TWIST SALONS
VIRGINIA BEACH AND
CHESAPEAKE, VIRGINIA
"WE HAVE A CHALKBOARD in our
backroom, and we often write something,
such as ‘Mochamocha' when Matrix's Color
Sync Mochas were released. Or we'll pin
up a picture of a cool updo, a tip from a
magazine or even just words of inspiration
like ‘embrace your curls.' We only have one
small room for everything so seeing those
words or pictures keeps them in our minds
and we'll end up saying it to clients."
KIM BAKER, OWNER
BIJOU
SKANEATELES, NEW YORK
"AT MARSHALL SALON COMPANY,
we do our best to stay on top of the most
current trends and techniques. One of our
favorite resources are the MODERN SALON
and SALON TODAY e-mail newsletters and
MODERN SALON TV! We are on the e-mail
list so we get daily news from the team
there that helps keep us informed. We print
articles that are really interesting and post
them in the breakroom for staff to read.
Awesome articles are shared at our weekly
pow-wows or our monthly staff meetings.
MODERN SALON TV information is passed
along to our staff so they can watch it during
their downtime. We keep all of the latest
publications of industry-related magazines
and also have a DVD library and TV in the
breakroom to use during slow times. We love
education and try to attend local education
events whenever possible and always take a
salon trip to one of the larger hair shows."
BOBBIE SCHAEPERKOETTER,
SALON MANAGER
MARSHALL & COMPANY
HAIR DESIGN STUDIO
JEFFERSON CITY, MISSOURI
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
