Salon Today
MenuMENU
SearchSEARCH

The Business of Hair Color: 19 Tips for Boosting This Category

Color educator, experts and top artists offer 19 tips and strategies for building this most lucrative service category.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
April 1, 2014
2 min to read


A strong color service business is a financial lifeline for any salon in today’s economy. And, for the professional beauty industry the color category overall continues to fuel growth.

Although the recently released 2013 Professional Salon Industry Haircare Study from Professional Consultants & Resources reported sluggish growth for the beauty industry due to macroeconomic factors of lower disposable income, high unemployment, and wage and job uncertainty, it pointed to one, colorful bright spot. Hair color services continued to grow at 3.7 percent, “due to an aging population and the desire for fashion hair color,” says Cyrus Bulsara, president of Professional Consultants and Resources.

Ad Loading...

But color experts claim, when salons truly understand the power they wield with their brushes and bowls and carefully cultivate their color growth, they can harvest exponential sales and become leaders in their own market. To get color wheels spinning for salons and their teams, SALON TODAY gathered top educators, leading salons and the owners of color-focused companies and invited them to assemble a toolbox of 19 sales-building strategies. (Click on each title to access the corresponding tip.)

Tip 1: Meaure, Then Grow

Tip 2: Be Strategic

Tip 3: Make Your Color Shine

Tip 4: Seek Color Education

Ad Loading...
Ad Loading...
Ad Loading...
Subscribe to Our Newsletter

More Salon Management

Ad Loading...
woman in salon scanning product with her phone

The Art of the WOW Experience

Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.

Sponsored by Phorest Salon Software

Headshot of Kati Whitledge

Appearance Standards are the New Dress Code

In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.

Ad Loading...
Ad Loading...