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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In theory, if you want a new client, all you need to do is make your case and ask for the business, again and again and again. Does that approach work? Well…sort of. Ask enough people and eventually someone will say “yes.” But ...
Life is a series of negotiations. While we may realize this in theory, we probably don’t realize how often it applies in practice. Your lease, prices in big box stores, cell phone contracts, day care arrangements—you name it, ...
Moroccanoil's new Inspire video campaign, produced by Bryce Dallas Howard, features the stories of five women who are making a positive impact in the world.
In the spirit of Paula Kent Meehan, SALON TODAY celebrates 17 women who embrace her entrepreneurial wisdom, focused leadership and generosity of spirit.
After finishing high school in Israel, Saphira Tessler-Greenberg developed the first hair care line to incorporate the benefits of the minerals from the Dead Sea.
As mother and daughter, Shear Art Salons Joanne Powers and Heather Bagby share different perspectives on salon management.
As the vice president of marketing for Helen of Troy/Hot Tools, Terri Taricco keeps a finger on the pulse of what clients want in professional tools and works hard to deliver.
After an illustrious career with several beauty companies, Melanie Kopeikin joins Pivot Point International as its new president.
A true day spa pioneer, Lydia Sarfati brought the first seaweed-based treatments to the United States, developed the Repechage Four-Layer Facial and encourages salons to adopt the first facial bars.
As the head of her own marketing, branding and creative services firm, Joni Rae Russell is a woman behind many beauty brands.
As senior vice president of Sexy Hair, Jennifer Parks has been an instrumental factor in the beauty brand's growth.
Since the early 1990s, Obliphica's Dalal Moussa has made it her life's mission to bring a little affordable luxury into every woman's life.
As the vice president of jcp salons, Amiee Thomas leads more than 900 salons and 13,000 stylists.
Fromm's Sara Pirok has made it her life mission to helping beauty professionals meet their full potential.
Known as The Balay Lama, Jamison Shaw's Candy Shaw is blazing new trails with her new Sunlights lightener.
As the co-founder of Kallista Beauty, Linda Gillette Parodi is nurturing the nurturers, by developing a line of products that focus on the needs of the salon professional.
Blo captures a STAMP award for its creative social media post, when owner Bryan Nunes turns arctic weather into a clever post which goes viral.
