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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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Honing a Curly Hair Expertise

Seattle's Gene Juarez Salons and Spas partners with Ouidad, bringing a new level of curly hair cutting expertise to the styling team. At the same time, the salon company's marketing team leverages window signage, email newsletters, shelf talkers, brochures, and social media to communicate the new expertise to guests.

Why Gadabout Selects a Word of the Year

While a mission statement helps guide the management decisions Jana and Frank Westerbeke make for Gadabout SalonSpas, with seven locations in Tucson, Arizona, they work with their team to select a word each year that becomes the focus for how they interact with clients, market their services and participate in community activities.

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The Constant Struggle

One of our family’s favorite fall activities is screening the pilot episodes from the new television lineup, making many cuts and committing to a select few to watch at least the next episode. One of our favorites this year was NBC’s This is Us, a dramedy that follows the storylines of four people who share the same birthday.

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