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This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
At a special recognition party following Serious Business in New Orleans, the Salon Today 200 celebrates its 20th anniversary, honors salons who've been named to the competition 10 years or more and recognizes the 2017 honorees.




The team from NVS Salon and Spa in Bel Air, Maryland, represents one of the more than 100 salons who collected their ST200 certificate at the party.
Jon Soble
After attending a powerful Serious Business in New Orleans, more than 400 salon owners, managers and team members attended a celebratory party honoring the 2017 class of the Salon Today 200, as well as the competition’s 20th anniversary.
Debra Neill Baker, who hosted the event, welcomed the honorees, congratulating them on their hard work and their business success. Modern Salon Media Publisher Steve Reiss thanked Neill Baker, speaking of the special relationship the Salon Today 200 has with Serious Business, where the competition’s certificate ceremony has been held for almost a decade.
Salon Today Editor Stacey Soble offered attendees a peek into the competition’s 20-year history and why the magazine launched the Salon Today 200 to develop a forum where salon owners could share business ideas, gather data to develop important benchmarks and establish a special issue that celebrated the industry’s fastest-growing salons.
“While the first competition accomplished those goals, over the next 20 years the competition has become so much more to so many people,” Soble said. “It’s a spotlight on business success. It’s a stamp of approval on the health of a business. It’s a community of like-minded owners who advise each other. For some, filling out the application is an important part of their strategic planning.”
To celebrate the milestone of the 20th anniversary, Soble presented special certificates to salons that have been honored in the Salon Today 200 10 years or more. On hand to collect their 10-year certificates were Avalon Salon and Day Spa in Deer Park, IL; Avantgarde Salon Inc. in Destin, FL; Ginger Bay Salon & Spa in St. Louis, MO; Gordon Salons in Highland Park, IL; Headlines The Salon in Encinitas, CA; Ihloff Salon and Day Spa in Tulsa, OK; Impressions in Mequon, WI; Interlocks Salon & Spa in Newburyport, MA; Jon Alan Salon in Nashville, TN; Karen Allen Salon and Spa in Riverside, CA; Neroli Salon & Spa in Milwaukee, WI; Nuovo Salon Group in Sarasota, FL; Paris Parker Salons & Spas in Hammond, LA; Salon 124 in Grayson, GA; Savvy Salon and Day Spa in Cornelius, NC.
Soble presented a composite video that featured a glimpse in to some of the work environment of the 2017 honorees and shared what was responsible for their success. She also invited attendees to post their Words of Wisdom on giant Post-Its and put them on the wall to share with others.
Then, Salon Today announced each of the 2017 Salon Today 200 honorees, inviting them on stage to collect their certificate and take a picture. Access the album of ST200 Party Pictures, tag yourself and post a message of congratulations to your favorite salons.

This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.

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